Alexandra Coșcovelniță
Available

Alexandra Coșcovelniță

Service Designer & Design Thinking CoachBucharest, Romania
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Alexandra Coșcovelniță
Available

Alexandra Coșcovelniță

Service Designer & Design Thinking CoachBucharest, Romania
About me
Experienced Service Designer with a demonstrated history of working in the utilities industry. True believer in User-Centered Design, skilled in Adobe Creative Suite, Concept Development and Design Thinking Solutions. Strong design professional with a Master's Degree focused in Service Design from Politecnico di Milano.
Work history
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    E
    Design Thinking ExpertE.ON Romania
    Bucharest, RomaniaFull Time
    Bucharest, Romania Some of my main responsibilities: .Played a key role in developing an internal Innovation Program and managing the entire flow, from Innovation Bootcamp, to Accelerator and to Garage. .Offered support and guidance to the development teams through the Design Thinking process in order to innovate and deliver user-centered solutions. .Facilitated Design Thinking training & workshops to the product development teams in order to help the team better understand the methodology An applying it in their day to day business. .Conducting and participating in consumer focus groups and interviews .Delivered Value Proposition workshops in order to validate our services and ideas and discover the main USP .Develop UX flows and offers graphic design support for the online products and design wireframes .Conducted Design Thinking process in developing and delivering B2B and B2C services and products .Help transform a traditional product into a 360 e-commerce service .Key role in helping develop e-mobility solutions for B2C and B2B, as part of the E.ON Drive team. .Be part of company transformation in adopting Agile and Design Thinking as a way of work Service Design & Design Thinking tools used: Engage & Discover Phase: Market Analysis & Competitor Research Electric Car Drivers Interviews Persona & Empathy Mapping Insight Definition Trend Analysis Design & Prototype: Ideation session Framing Prioritization & Dot Voting Customer Journey “To Be” Prototype Wireframing Client Testing Business Model Canvas Value Proposition Canvas Delivery: Service Blueprint Actors Map (operational roles) Roll-out timeline Marketing & Communication Strategy
    I
    I
    Creative StrategistInfinit Solutions
     - Bucharest, RomaniaFull Time
    .In charge of developing the marketing strategy and doing research to discover consumer trends and consumption behavior. .In charge of developing, overseeing and launching social campaigns with endorsers and bloggers. .In charge of social media strategy and also developing the creative direction for the user engagement concept for both online and offline. .In charge of developing and organizing the website content and overlooking the development of the promotional materials.
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Skills
  • Creative Thinking
  • Problem Solving
  • Facilitating Workshops
  • Concept Design
  • Agile UX
  • Customer Interaction
  • User-centered Design
  • Graphic Design
  • Presentations
  • Training
Education
    P
    P
    Masters Service DesignPolitecnico di Milano
     - Milan, Italy
    U
    U
    Bachelor of Design (Product/ Industrial Design)Universitatea de Arhitectura si Urbanism "Ion Mincu"
     - Bucharest, Romania