About me

I am a highly experienced events specialist with over eleven years’ experience across both the corporate and consumer sectors. A director in my own business, the last four years has seen me grow my own small boutique event styling and production agency, with an eclectic portfolio of clients. Through this and previous positions, I have gained unrivalled experience in all aspects of new business, event design, creative styling, event and exhibition production, team leadership, and client team management and retention.

QuestionsProjectsExperienceTeam

Projects

• E! GET RED CARPET READY BRAND ACTIVATIONCreation of a series of bespoke pamper and grooming rooms, designed and built for NBCUniversal and E! to bring to life the red carpet experience within International media agencies across London. This event was toured across five venues across one month and saw over 4,000 visitors experience and engage with the E! brand with each agency participating in one-to-one grooming for a unique experience.

Work history

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Creative DirectorCURIOUS PR and Events
Aug 2013London, United KingdomFull Time
As my resume demonstrates, I am a highly experienced events specialist and project manager with over eleven years’ experience across both the corporate and consumer sectors. Since embarking on a freelance career, the last four years has seen me manage and direct an eclectic portfolio of brand events across a variety of sectors. Working closely with clients I have lead the creation of large-scale brand activations, touring roadshows and exhibitions, internal corporate events, product launches and venue transformations across both B2B and B2C sectors. Through this and previous roles, some of the most significant projects include; creation and production of the E! Entertainment summer road show at two London sites with over 100,000 visitors, the European Dallaglio Flintoff Cycle Slam charity bike ride across four weeks and five countries, exhibition design for Halcyon’s virtual reality experience at Comiccon and the UK launch roadshow for Fitseteps. I have also lead the creation and development of a partnership which lead to the creation of a five year partnership to build The Princes House at the Idea Home Show, a series of live stage performances with the Royal Ballet at the Buckingham Palace Coronation Festival and lead the project management of the Award- winning Sentebale and Help for Heroes Gardens by Matt Keightley at RHS Chelsea Flower Show. As well as exhibition and roadshow production, I have also designed and lead the seasonal installations for venues which involved full venue transformations and set builds for the Underglobe Theatre voted Christmas Party Venue Of The Year, The Swan at the Globe, The Hop Exchange, among others. I pride myself in my meticulous organisation skills and proven ability to develop relationships with colleagues, clients and suppliers, leading and managing each project from concept development and design to production, build, and onsite management, seamlessly. With a foundation in events PR, I also have a unique ability to create newsworthy, headline-grabbing, creative experiences and brand activations using a content-led approach. This ensures that every event I develop has the greatest impact and connects directly with its target audiences to fulfil all of the campaign objectives. Creative Director of CURIOUS PR and Events – PR lifestyle & Sponsorship Consultancy, Event Design and Production ● Events, sponsorship, partnership consultant and project manager ● Sole responsibility for all commercial and business development, event design and production, client and stakeholder management, accounts and finance ● Growth of an eclectic event client portfolio which includes brands and venues such as; NBC Universal, The Globe Theatre and the Underglobe (Christmas Venue of the year 2017), The Swan at the Globe, Arrow Communications, Seven Stories, Balance Festival, The Langham, Sudeley castle, St Andrew Holborn ● Project Management and brand event design for various consumer experiential events and product launches including: E! Entertainment Summer Tour, Tommee Tippee, Syfy’s halcyon at Comiccon, HRH Prince Harry’s Sentebale garden at the Chelsea Flower Show, among others ● Set design, styling and project management of a variety of venue transformations such as: The Swan at the Globe (Winner of Best Christmas Venue 2017), The Underglobe Theatre, NBCUniversal Head office, Tewkesbury Park Hotel, The Hop Exchange, Arrow Communications, Reed & Mackay ● Production management for Halcyon VR experience, E! entertainment UK Red Carpet Live, The Swan Summer Showcase, Help for Heroes award-winning garden at the Chelsea Flower Show, the Sentebale garden and Chelsea Flower Show, Let them Eat Cake installation at the Underglobe Theatre winning best Christmas party venue ● Strategic consultancy, production and delivery of live activations for entertainment brands examples include: NBC Universal, Chance Media Activation, SKY Media, Virgin Media sponsorship, The Discovery Channel and ITV, the Get Speedo Fit Challenge and Hearst media partnership ● Business strategy and ongoing project management of two lifestyle start-ups www.toast.life and Sara Davison Divorce Coaching retreats ● Strategic consultant for Design In Scent seeking and securing commercial clients and partners ● Specialist in driving revenue in the events sector for venues, corporate and commercial clients and private individuals, through bookings, sponsorship and third party collaborative partnerships. ● Project management and strategic consultancy for clients which include: FitSteps, Help for Heroes and the Hero Ride, Sentebale and the Chelsea Flower Show, Honda, Markettiers4dc, Sara Davison Divorce Coaching, NBC Universal, Swimming Nature, The Kia Oval, Allianz Park, Speedo, You Need a Vicky, and Hearst Magazines to name a few. ● Profile management and publicity for business experts and brand ambassadors ● Partnership brokering, implementation and project management with third party organisations ● Media planning, placement and editorial creation for print and digital
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Account DirectorFast Track Sports Agency
Jul 2008 - Aug 2013London, United KingdomFull Time
Fast Track, formerly Stuart Higgins Communications – Lifestyle, Entertainment and Communications PR Director June 2005 – August 2014 Significant Achievements ● Joined as a PR Executive and progressed to Account Director within 4 years. ● Sole responsibility for the development and management of a full lifestyle events division achieving a turnover of £400,000 by 2013 which held a portfolio of brands including: Help for Heroes, Hero Ride 2013, Grand Designs Live London & Birmingham, the Ideal Home Show London, Scotland & Christmas for 2010/2011/2012, Britain & Ireland’s Next Top Model Live, the RHS Chelsea Flower Show, & the European Dallaglio Flintoff Cycle Slam. ●Project Management of event creation and live experiential campaigns for Diarmuid Gavin at the Chelsea Flower Show, Dallaglio Flintoff Cycle Slam, Ideal Home Show, Grand Designs Live ● Served as publicist for event ambassadors and key profiles including: Mark Foster, George Clarke, Kevin McCloud, Diarmuid Gavin, Suzi Perry, and Denise Lewis ● Increased company earnings and company revenue through new business ● Brokering multiple media partnerships and co-promotion brand extensions with key national broadcast and print media including; Endemol, Fremantle, ITV, Sky, Virgin Media and the BBC ● Creation and management of commercial partnerships with Princes Foundation, and ITV generating a revenue increase of £800,000 to the Ideal Home Show ● Brokering multiple charitable partnerships with brand such as the Soldiers Charity, Cancer Research UK, Shelter contributing to overall business success. Creation of the Ideal Homes for Heroes campaign which saw fundraising of £350,000 in the first two years ● Media and commercial partnership brokering across multiple brands such as ITV, BBC, Endemol, Fremantle, Sky, Virgin Media & Discovery Channel ● Management of multiple accounts across consumer lifestyle, entertainment and event brands ● Consistently delivering and exceeding client expectations across all accounts ● Development and management of a team of five staff ● Crisis and reputation management for consumer event, lifestyle, and sports brands ● Online digital and social media strategy development for SHC and client accounts ● Strategic planning and new business pitching

Skills

• Event Design
• Events Production
• Events
• PR
• Brand PR
• Arts Events
• Experiential
• Brand Experiential
• Brand Experience
• Set Design

Education

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Bachelor of Arts (BA) Marketing, Advertising and PRBournemouth University
Sep 2008Bournemouth, United Kingdom
2001 – 2005: 2:1 BA (HONS) Public Relations, Bournemouth University 1999 – 2001: 4 A levels, Exeter College, Exeter Devon

Awards

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30 UNDER 30 COTSWOLD LIFE
Award for 30 under 30 in the Cotswold business awards