Alexandra Gandra Gandra

Writer, Content Producer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

For the past 5 years, I've been a feature writer for online publications, magazines and blogs, and I've had multiple roles in social media management and digital marketing. I've enjoyed writing about distinct subjects and I've often complemented my writing with video production. Currently looking for the opportunity to write about my biggest passion: sport.

Locked Pro Plan feature

Skills

  • Copywiting
  • Social Media Management
  • Proofreading
  • SEO Copywriting
  • Product Advertising
  • Short Films
  • Video Production
  • Article Writing
  • Feature Articles
  • Copyediting

Companies I’ve worked with

  • Ostmodern

    Ostmodern

    • Design
  • Velocity Partners

    Velocity Partners

    • Marketing & PR
  • I

    Intituto Superior de Engenharia do Porto

    • A

      Adapt Worldwide

      Work history

      Currently

      Oct 2019
      • London, United Kingdom
      • Full Time

      Currently

      Communications Strategist

      Ostmodern

      Sep 2018
      • London, United Kingdom
      • Full Time
      • In-house writer and strategist for Ostmodern, a leader in developing digital media products in the entertainment and sports industries. - Writing material for blogs, articles, white papers, social media, etc; - Expressing Ostmodern’s industry expertise and opinions on technology and design news (related to entertainment and sport), sourcing relevant stories from all parts of the business; - Managing social media channels, posting to these regularly, driving traffic to them while following brand guidelines and writing at a high standard; - Applying optimum SEO techniques to all content in a continuous measurement process against set KPIs, with weekly and monthly reviews of shared content; - Ensuring that content is consistent in message, style, and tone; - Proofreading and editing content written by my colleagues; - Collaborating with colleagues from across the company in helping them write stories that show how we design and build products; - Conducting research into areas which are important to Ostmodern as a business.

      2018

      Blog Writer

      Adapt Worldwide

      Feb 2018 - Jun 2018
      • Lisbon, Portugal
      • Freelance
      • Writing articles for the Uber Eats blog (Portugal): recommending restaurants and suggesting culinary adventures using a friendly and casual tone. Easy-to-read articles, fun yet highly informative content that introduced Uber's audience to new food trends and guided readers through Portuguese restaurant menus.

      2018

      Social Media Copywriter

      Monday Interactive

      Jan 2018 - Apr 2018
      • Lisbon, Portugal
      • Freelance
      • Strategising and executing monthly posting schedules: my days consisted of providing ideas for social media publications, writing posts for Facebook and Instagram, finding the right imagery for each post and writing short copy on top of each image. The main focus was to promote brand products, and balancing those with celebratory days of the year and other enjoyable and engaging daily content. During my time at Monday I collaborated with the following brands to produce different types of content on various networks: Philips Men // Philips Beleza // Philips Casa // Philips Avent (PT) B.U. Portugal Scholl Portugal Snickers & Twix (Mars) Portugal Buondi Sical

      2018

      Content Writer and Editor

      Global Search International

      Jan 2017 - Apr 2018
      • Portugal
      • Freelance
      • Content editor: Turning unedited texts into legible chapters to be taught in job training courses. Included rephrasing, fixing grammar and spelling errors, summarising and formatting raw texts; Multimedia content producer: video presentations for job training courses; providing voice-over for videos; sound and video editing; writing lesson summaries to make learning of different topics easier, and much more. These courses provide training in management, accounting, communication, time management, administrative work, human resources, and others.

      2017

      Jan 2017 - May 2017
      • Lisbon, Portugal
      • Freelance
      • Writing articles about places to visit in Lisbon; Interviewing people in different businesses and promoting them on a popular website about Lisbon

      2016

      May 2015 - Oct 2016
      • Porto, Portugal
      • Freelance
      • Reviewed and edited 3 PhD theses for the Polytechnic of Porto - School of Engineering (the first one in May 2015, the other 2 between September and October 2016). Authors wrote their theses in English but struggled with the language, so I proofread and rewrote a big part of each thesis. My job was to simplify their jargon, correct the grammar and sentence structure, maintaining its writing within high academic and professional standards.

      2016

      Jul 2014 - Jun 2016
      • Portugal
      • Freelance
      • Writing detailed lists about films/filmmaking/actors, suggested by me or requested by my editor (between 1500 and 4000 words for each article). Creating high-quality content and offering fresh opinions to the millions of monthly readers that visit Taste of Cinema.

      Education

      2015

      Sep 2013 - Dec 2015
      • Aveiro, Portugal
      • Master's degree in Multimedia Communication. Previous: Bachelor's in New Communication Technologies.

      Awards

      2015

      Best Animated Short-Film

      Universidade de Aveiro

      • Wrote, produced and edited 2 short-films that won awards for best animated shorts in 2012 and 2015 at Universidade de Aveiro's short-film competition. Jury included 5 famous writers, directors and producers in Portugal.