Alexandra Gedert

Alexandra Gedert

International Design LeadLondon, United Kingdom
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Alexandra Gedert

Alexandra Gedert

International Design LeadLondon, United Kingdom
About me
I am a passionate Designer focusing on easy-to-use and beautiful interfaces and experiences. Currently located in London with German roots and Russian blood. My innate curiosity and my ability to create new concepts and designs help me to create powerful experiences.
Work history
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    International Design LeadThe People's Operator
    London, United KingdomFull Time
    • Leading the design for online and offline media • Managing a small design team • Maintaining and evolving the TPO pattern library, working closely with frontend developers to define UI elements and interactions • Monitor Google Analytics data to identify potential issues in the user journey • Working on new user flows and wireframes for ordering and activating SIM cards to improve funktionality, design and personalised sections • Designing for an easy-to-use, responsive e-commerce experience, considering operational simplicity and effective use of TPO visual • Prototyping new journeys and communicating the new experience between the operational team and developers to make sure the team is aligned and is able to test suggested journeys • Shaping the website and user journeys for mobile views and flows • Creating motion design to create high engagement rates on site
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    Digital DesignerThe People's Operator
     - London, United KingdomFull Time
    • More responsibility in web decisions • Leading the UX/UI design for a new PAYG SIM order journey • Working closely with front and back end developers to ensure high usability and best outcome • Improving customer experience by managing the new SIM dispatch process from speaking to logistic print companies and briefing them on paper quality and packaging format to providing designs for the welcome SIM pack • Working on the creation of the new UI styleguide in line with the redesigned corporate identity which was updated for TPO’s launch in the US market • Creating a new styleguide for the CRM marketing activity and ensuring all emails are responsive • Website make over accordingly to the updated UI styleguide • Supporting the marketing team for the US launch and to help build the TPO brand in the US market
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Skills
  • UI
  • UX
  • Adobe Photoshop/indesign/illustrator
  • Sketch
  • Marvel APP
  • Google Analytics
  • Interactive Design
  • Invision
Education
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    Bachelor of Arts Graphic DesignMiddlesex University
     - London, United Kingdom
    Bachlor of Arts in Graphic Design - 2.1
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    Diploma Communication DesignCologne Design Academy
     - Cologne, Germany
    Diploma Communication Design – First