The studio is dedicated to create visually appealing yet technically innovative designs. Projects are based on a keen interest for new materials and techniques available for industrial production as well as a playful approach to deconstructing, displacing and re-contextualise components and visual codes found in the everyday. The studio offers services in the fields of product, furniture, fashion accessories and exhibition design.
Alexandra Gerber (b.1987) is a Swiss-French designer who established her own practice in London in 2016, alongside pursuing freelance-based projects for external clients.
After obtaining a Master Degree in Product Design from Ecal in Lausanne and a Bachelor Degree from the Esad School of Art & Design in Strasbourg, she worked for four years as a Special Project Designer for Tom Dixon for whom she was leading large scale brand partnership projects among which she worked on three collections of accessories for Adidas and a furniture program for Ikea which won a red dot award in 2018. Previously she has worked for Studio Nitzan Cohen, Atelier Pierre Charpin and the fashion label Bless Gmbh.
She contributed to international shows such as U-Joints in for the Salone del Mobile in Milan (2018) and Design Miami/Art Basel (2018) and was finalist 2 times in the Swiss Design Award (2012 and 2018) and at the Design Parade Festival (in 2009).
Projects
- Delaktig, Ikea + Tom DixonA family of standardised platforms available in 4 different sizes and all generated from the same extrusion. The aluminium extrusion is designed with integrated grooves to which backrests, armrests, side tables, and lighting can all directly hook in. The easy interchangeability of the components encourages either day-to-day rearrangements or complete reconfigurations. The possibility for constant additions, modifications and improvements ensures the platform the longevity and flexibility for a l
- Bucket Research ProjectFive consumer contexts were applied to the bucket typology: the supermarket, the quality appliance store, the personal accessory, the present and the museum gift-shop. The result is a series of buckets in a variety of materials, production methods and design languages reflecting each context.
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Work history
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Designer / FounderAG Office Ltd
London, United KingdomFull Time
Industrial DesignerTom Dixon
- London, United KingdomFull Time
Special Project Designer, Focus on Brand Partnerships,
- include 3 collections for Adidas
- a 30-piece living room programme for IKEA
- R&D Material researches
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Skills
- Abobe Creative Suite
- Cad Solidworks
- CAD Rhinoceros
- Accessories Design
- Furniture Design
- Scenography
- Creative Thinking
- Concepts
Education