Alexandra Goldstein

Alexandra Goldstein

Senior Editorial & Content SpecialistAmersham, United Kingdom
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Dawn Newton
Alexandra Goldstein

Alexandra Goldstein

Senior Editorial & Content SpecialistAmersham, United Kingdom
About me
I'm a copywriter, editor, social media and content strategist with experience in education, technology, charity, FMCG, retail and entertainment. I like the doing as much as the planning, so always look for senior roles that allow an active pen as well as a deck with lots of flow charts in it.
Work history
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    Content Lead (Edtiorial)Simba Sleep
    London, United KingdomFull Time
    Ownership of copy, editorial strategy and calendar. Building a robust content service for an exciting brand with many stories to tell, in a massively fast-paced retail and tech environment. Including: - Conceptual: best practice and creative consultancy on content needs from across the business. - Strategic: defining thought leadership strategies and delivering and leading guardianship on the brand tone of voice. - Copywriting: writing, editing and proofing all written content from product messaging and retail guides to partnership collateral and internal comms. Management of in-house Content Coordinator, agencies and freelance writers. - Production: working closely with both in-house creatives and external agencies and influencers to brief and produce relevant content for different platforms and functions across the business.
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    Content LeadThings Unlimited
     - London, United KingdomFull Time
    Part of the senior management team with direct reports from the in-house studio and responsibility for content production, delivery and performance evaluation. Current and past projects include: - Leading content strategy, creative production and copywriting for Aptamil and Cow & Gate infant milks quality assurance project - Creative production lead for Nutrimum UK social media relaunch, including planning photo shoots, commissioning models, copywriting and performance analysis - Consultancy on best practice for social and digital content to creative teams within the Unlimited Group for clients such as Unilever, Virgin Trains and Winsor & Newton - Client lead and content planning for a long-term influencer co-creation project for EE - Crafting and delivering in-house social media training for brand teams from Danone and Nissan - Leading internal website rebuild project including writing and editing case studies and defining tone of voice - Key contributor to new business pitches and responses
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Skills
  • Digital Media
  • Marketing PR
  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Blogging
  • Marketing Strategy
  • Social Media Marketing
  • Features
  • Proofreading
  • Web Content
  • Popular Culture
  • Communications
  • Content
  • Blog Content
  • Brand Content
  • Content Strategy
  • Social Content Strategy
  • Social Content
  • Editorial
  • Ad Copywriting
  • Marketing
Education
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    BAUniversity College London (UCL)
     - London, United Kingdom
    BA Philosopy, 2:1