I'm a copywriter, editor, social media and content strategist with experience in education, technology, charity, FMCG, retail and entertainment. I like the doing as much as the planning, so always look for senior roles that allow an active pen as well as a deck with lots of flow charts in it.
Work history
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Content Lead (Edtiorial)Simba Sleep
London, United KingdomFull Time
Ownership of copy, editorial strategy and calendar. Building a robust content service for an exciting brand with many stories to tell, in a massively fast-paced retail and tech environment. Including:
- Conceptual: best practice and creative consultancy on content needs from across the business.
- Strategic: defining thought leadership strategies and delivering and leading guardianship on the brand tone of voice.
- Copywriting: writing, editing and proofing all written content from product messaging and retail guides to partnership collateral and internal comms. Management of in-house Content Coordinator, agencies and freelance writers.
- Production: working closely with both in-house creatives and external agencies and influencers to brief and produce relevant content for different platforms and functions across the business.
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Content LeadThings Unlimited
- London, United KingdomFull Time
Part of the senior management team with direct reports from the in-house studio and responsibility for content production, delivery and performance evaluation. Current and past projects include:
- Leading content strategy, creative production and copywriting for Aptamil and Cow & Gate infant milks quality assurance project
- Creative production lead for Nutrimum UK social media relaunch, including planning photo shoots, commissioning models, copywriting and performance analysis
- Consultancy on best practice for social and digital content to creative teams within the Unlimited Group for clients such as Unilever, Virgin Trains and Winsor & Newton
- Client lead and content planning for a long-term influencer co-creation project for EE
- Crafting and delivering in-house social media training for brand teams from Danone and Nissan
- Leading internal website rebuild project including writing and editing case studies and defining tone of voice
- Key contributor to new business pitches and responses
+ Show more
Skills
- Digital Media
- Marketing PR
- Copywriting
- Editing
- Journalism
- Blogs
- Blogging
- Marketing Strategy
- Social Media Marketing
- Features
- Proofreading
- Web Content
- Popular Culture
- Communications
- Content
- Blog Content
- Brand Content
- Content Strategy
- Social Content Strategy
- Social Content
- Editorial
- Ad Copywriting
- Marketing
Education
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BAUniversity College London (UCL)
- London, United Kingdom
BA Philosopy, 2:1