Alexandra Gonzalez

Alexandra Gonzalez

Design DirectorToronto, Canada
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Sulaiman R. Khan [he/him/his/Disabled]
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Alexandra Gonzalez

Alexandra Gonzalez

Design DirectorToronto, Canada
About me
I'm a freelance hybrid design director with experience that spans five cities, three continents, and many great brands. I also teach sessionally at OCAD University, design interactive light sculptures and bake a mean alfajor. I collaborate with international brands and agencies, both as a conceptual designer and/or creative team lead. This includes strategic branding, brand architecture, spatial, experiential, UX/UI, packaging, and editorial design, as well as art direction for traditional, stunt, digital and social campaign development. I work independently and seamlessly in team environments, mentor junior collaborators, pitch new business, build teams, outsource external support as needed, as well as develop trend research and lecture. Clients affiliates include Absolut, Alliance Atlantis, American Airlines Arena, Anheuser Busch, Apple Inc., Bell Canada, Beaumont Blues & Roots Festival, BioMuseo, Blake Cassels & Graydon LLP, BMW Mini, Boska Holland, Butterfield & Robinson, Cadbury, CBC, Cadillac Fairview, Canada Bread, Canopy Growth Corp., Coca-Cola, Concha & Toro, Diageo, Ebay, ecobee, Electronic Arts, explorenet, Ferrero Rocher, Fiola, Four Seasons Hotels, Ford Canada, Freed Developments, Frito Lay, General Mills, Gehry Partners LLP, Grupo Bimbo, Hivestack, Houseplant, Hoka, IKEA, Kids Help Phone, KPMG, Kylie Cosmetics, LCBO, Mackenzie Financial, Marshalls, Metlife, MetLife Stadium, Mind-Ship, Molson Coors, MTV, National Ballet of Canada, Nestlé, Nike, Omers, Pan American Games 2015, Peek Freans, Pfizer, Procter & Gamble, Puma, QuestTrade, Red Bull, Royal Canadian Mint, Sandoz, Saskatchewan Pulse Growers, Scotiabank, Sears, Shutterfly, Spamedica, StyleSense, Telus, The Trebek Foundation, Umbra, Unilever, VANOC 2010 Olympics, Veterans United, Vitaminwater, Walmart, Watts SA, WEtv, Wines of Chile, Wolf & Moon Atelier, and WWF. Agency affiliates include Anomaly, Bleublancrouge, BT/A, Cossette, Crispin Porter Bogusky (Miami), Extreme Group, FCB West (San Fran), GREY (London), JWT, McCann, Mischief (NYC), No Fixed Address, Performance Art, SALTO! (Amsterdam), Sid Lee, TAXI, TBWA\ Frederick (Santiago), and Zulu Alpha Kilo. www.alita.ca

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