About me

ALEXANDRA LUTOSTANSKA Email – alexandralutostanska@hotmail.co.uk Mobile – 07739707307 _______________________________________________________________________________ PROFILE SUMMARY A versatile creative with a wealth of experience within communications, new business development, agenting, client handling/pitching, shoot production, brand partnerships and event management A highly motivated and gregarious team player that works with passion, conviction and a sense of humour. KEY SKILLS Communication - excellent use of language both verbal and written. Creativity - able to produce original, highly imaginative, multi-platform creative concepts. Project Management – a focused and effective manager of people and processes. Organisational - acute attention to detail. EMPLOYMENT HISTORY Senior Agent & Producer // Founder Dec 2012 - Present AMP Agency Ongoing Clients : Unilever, Cath Kidston, McCann, De Beers, TUI, Nike Agenting stylists and photographers New Business Development Diary Management Client handling Planning and logistics Budgeting Freelance New business / Senior Booker & Producer PLN Management Dec 2011 - Dec 2012 Ongoing Clients: TK Maxx, 125, Fedex, Calvin Klein, Boden, Grazia,GQ, Elle, Agenting stylists and photographers New Business Development Diary Management Client handling Planning and logistics Budgeting Freelance Brand Director / Senior Agent FACTORY311 May 2012 - present Ongoing Clients: Selfridges, Arsenal, Urban Lab, Harpers Bazaar Vietnam, Paolita, Serges Denimes New Business Development Agenting photographers Strategy planning Client handling Overseeing shoot production Budgeting Directing 311 Exhibitions & Events Pr director on fashion accounts - Serge de nimes, Paolita and Urban lab Freelance New business / Senior Booker & Producer Terri Manduca June 2011 - Dec 2011 Clients: Next, M&S, Harvey Nicholls, Stylist, Sunday Times, Vision Express, Shell, Very, Ian Stewart Agenting stylists and photographers and hair & make up New Business Development Diary Management Client handling Planning and logistics Budgeting Freelance Senior Booker FACTORY311 2010 - 2011 Clients: Red Bull, Arsenal, 19, Sony, Vanity Fair, ES New Business Development Diary Management Client handling Planning and logistics Budgeting WONDERLAND EVENTS January 2004 – 2010 Account Director Clients: Red Bull, MTV, Discovery Channel, Isobar, Walker Media, Ignite Retail, P&G, Kurt Geiger, RKCR, TK Maxx Client servicing on key accounts – Red Bull, Discovery Channel, MTV, TK Maxx Strategic planner on all client projects ~ Building integrated event/marketing platform for brands Creative direction/ writing/presenting of pitches Design and direction for all sets / event design New business development Design of website/mail outs/brand identity Feature placement within trade publications Budgets and logistics on client events BLONDE PRODUCTIONS (re branded to Wonderland Events) as above Senior Account Manager / Business Development Clients: Eurostar, MTV, Telegraph, Guardian, Agnes B, Oslwang, Diesel, Wholefoods. Mother, Puma, Unilever Client servicing on key accounts – Eurostar, UBS, MTV, Isobar, The Telegraph, Mother Overseeing and writing of all presentations Feature placement within trade publications Strategic planner on all client projects Creative direction on all pitches Design and direction for all sets / event design New business development Budgeting YOUTH ARM OF DSA - MAMA RADIANTE July 2000 - December 2003 Senior Account manager Clients: Tic Tac, Inspiral Condoms, Ellesse, Bar Grooves, Maxim Magazine Directed all brand campaigns Managed team of 5 – Ibiza and UK Business development within the youth brand sector in UK Direction of Mama Radiante brand building in Ibiza Project managed sampling and flyer campaigns Project managed Celebrity endorsement Writing and presenting new business pitches Building network of contacts within the music industry and club world Media relations – lead generation and journalist contact management, Briefed and directed photo shoots Directed Mama Radiante web design and brochures from concept through to products DSA as above Senior Account Manager Clients: Tampax, Ferrero Rocher, Kinder, Bueno, Simply Nutritious, Percol, Fox Put together brand strategies Managed team of 4 Client handling Writing – pitches, brand plans, press releases, features, case studies, advertorials Special projects – London Fashion Week, Graduate Fashion Week Celebrity endorsement Event management – product launches, briefings, parties, press conferences Directed photo shoots Media relations – lead generation and journalist contact management – specialist in Mens and TV Directed client brochures from concept through to production BHS August 1999 – June 2000 Senior Account Manager Accounts: Home, Womenswear, Menswear, Christmas, Owen Gaster for Bhs, Paul Frith for Bhs, Charlie Allen for Bhs and Graduate Fashion Week Set up PR strategy & proposals for s/s’98 & a/w’99 Bhs Home, Womenswear and Menswear Organised Owen Gaster party at London Fashion Week Responsible for celebrity endorsement Set up critical paths for menswear and womenswear Media relations – lead generation and journalist contact management – specialist in Men’s and women’s press TV placement - celebrities/ target fashion programmes Project managed s/s’98 & a/w’99 Fashion, Home and Xmas Press Previews Worked with buyers and marketing team on the production of s/s’99 PR Brochure Liased with buyers & marketing team on various windows Managed internal communications Project managed: Bhs Homestores Launch, The Home & Lighting Catalogue Launch, Home Outdoor Furniture Launch, Charlie Allen for Bhs Launch EFFECTIVE MARKETING & PR March 1997 – July 1999 Senior Account Manager Clients: British Hairdressing Awards, Umberto Giannini, Quiksilver, Vans, Catherine Byrne, Teddy Smith Jeans, Harrison, Adams Childrenswear, Base London, Vans Warped Tour Skateboarding Championships, Wella, Moet and Chandon Party, Wonderbra, The Union Private Members Club Managed six members of staff Directing & overseeing all accounts Client liaison – reporting, campaign evaluation and measurement Media relations –lead generation and journalist contact management New business development Sponsorship and promotions co-ordinator Celebrity handling Briefing and directing photo shoots Event management – press days, product launches, parties, press trips Writing – pitches, brand plans, press releases, features, case studies, advertorials GERALDINE FLAX PR December 1995 - February 1997 Senior Account Manager Clients: Morgan, Joseph, Sam de Teran, Joseph Azagury, Cashmere By Design, LK Bennett, Agatha, Corinne Cobson, Robert Clergerie, Boules, TSE Cashmere, Windsmoor, Ouiset. Press previews at Home and Abroad Product development Organised Morgan fashion show in Paris Project managed Tara Palmer Tomkinson /Sam de Teran campaign Media relations - feature and product placement, specialist in women’s press SINTAGMA January - December 1995 Stylist & Project Co-ordinator Co-ordinator for Vivienne Westwood catwalk show in Austria Stylist and co-ordinator to photographer Julian Calder ARCADIAGROUP 1994 –1995 Account manager Media relations – specialist women’s press Co-ordinator for Road Shows around the UK Assisted on the ‘new image’ campaign with Helena Christensen JEFF BANKS 1993 - 1994 Personal Assistant to Jeff Banks Assisted on Clothes Show Live EDUCATION Croydon School of Art, Surrey1 yr Foundation Course London College of Fashion London, W1.Certificate in PR & Promotional Skills Certificate in Marketing Fashion Chelsea School of Art and Design, SW1 Interior Design / Vectorworks course Collingham Tutorial College London, W8 3 A’ Levels 1990 – 1992 – Art A, History of Art – B, English - C Greenacre School for Girls, Surrey. 9 GCSE’s 1978 – 1889 Art – A, English A

QuestionsProjectsExperienceTeam

Projects credited in

• Lush | Antosh SergiewLush campaign shot by Antosh Sergiew
• Portrait of Britain | James DeavinJames Deavin has had a successful Portrait of Britain 2021 with one picture selected as one of the100 winning portraits, and one shortlisted. This means both will be included in the Hoxton Mini Press book and the winning entry will be shown on JCDecaux screens nationwide throughout this January. James had driven past these allotments many times on his way out of London. They actually back on to the M4. So once he started his work on agriculture, they seemed like a good place to visit. Inside he
• RevanceRevance Therapeutics enlisted AM Production to produce a global campaign for their RHA Collection in LA. The job was appointed by BBH London, shot by Anaïs & Dax and produced by AM Production studio. Coronavirus restrictions meant that both photo agency and client were unable to attend, with only a skeleton team permitted on set. AM Production therefore devised a remote shoot plan that allowed the client, agency and production teams, from London and the US, to view the shoot in granular deta

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Work history

Senior Agent & Producer
Dec 2012London, United KingdomFull Time
Senior Agent & Producer // Founder Dec 2012 - Present AMP Agency Ongoing Clients : Unilever, Cath Kidston, McCann, De Beers, TUI, Nike Shoot Producer Agenting photographers New Business Development Client handling / negotiation Planning and logistics Budgeting Brand Building Exhibition curation
Producer
Oct 2012London, United KingdomFull Time

Skills

• Project Management
• Strategic Planning
• Budgeting
• New Business
• Producing
• Brand Building
• Event Curation
• Art Buying
• Communication
• Client Liaison