Hello! I am Alexandra, a Finnish graphic designer, and artist, based in London, UK.
As a multidisciplinary independent designer, focusing on branding and design for good, my work mainly surrounds topics that embrace creativity, community, people coming together, wellbeing, or celebrating the beauty and benefits of nature. My main ethos as a designer and artist is to create positive social change and to bring happiness and beauty into everyday life.
With over a year of experience as a freelance designer in the festival industry, problem-solving and working under high pressure in fast-paced environments has become my speciality. I work well in a team, as well as independently. To feed my creativeness, I like to expand my skills, venture into new areas, host workshops about creativity and indulge in many DIY and self-initiated projects.
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If you are you looking for a graphic designer, collaboration or just want to grab a coffee. Feel free to message me and I would love to have a chat with you! ☼
Profile picture by: Alexandra McCracken
Projects
- New order: Red Rubbish in LondonNew order: Red Rubbish in London (2016) The main purpose of this project was to focus on organising, analysing and visualising information. We were asked to choose a topic from a list of topics. The one that I chose to base my outcome on was red things, more precisely red rubbish in three London postcodes, NW1, N1 and E1. My final outcome was then represented in a bound and printed twelve page publication.
Work history
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Brand DesignerAlexandra McCracken
London, United KingdomFull Time
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Graphic DesignerBinomi
- London, United KingdomInternship
Working alongside the design director, while the other designer was on holiday. Tasks included everything from editorial work to branding and digital work.
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Skills
- Graphic Design
- Typography
- Moving Image
- Editorial Design
- Branding
- Adobe Creative Suite
- Illustration
- Basic Woodwork
- Creative Thinking
- Web Design
Education
BA (Hons) Graphic and Media DesignUniversity of The Arts London (UAL)
London, United Kingdom
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Vocational Qualification in Business and AdministrationTurun ammatti-instituutti
- Turku, Finland
Skills learned include customer service, sales, marketing, event planning, business, administration, teamwork and design.