Alexandra Moisa

Fashion Business Development | Jewellery Key Account


About me


I believe in the importance of aesthetics to bring joy, positive inspiration and empowerment into people’s daily lives. I am developing partnerships across omni-channel retail, implementing creative ideas within jewellery and lingerie categories by combining my strong analytical skills with communication and eye for style. I consider myself enthusiastic, flexible and creative. My ambition is to develop beautiful products that inspire consumers. I would make a difference by using my positive and adaptable attitude, passion for fashion industry and business skills. Areas of expertise: - Fashion Buying and Merchandising: Luxury womenswear, Debenhams - Fashion range development, textiles, branding, supply chain, negotiation - Commercial: account management, client relationship management, luxury retail - Creative: interpreting fashion trends, visual merchandising, social media - Business management: project management, productivity, marketing, sales operations and team leadership; Master in Business Economics from Erasmus University Rotterdam - Analytical & strategic: critical and creative thinking, research, analysis, problem solving, decision making, investment management, financial analysis, pricing - Negotiation: contract negotiation process for institutional clients, fashion buying and merchandising case; communication and presentation skills, client focus



  • Fashion
  • Wholesale Sales
  • Visual Merchandising
  • Fashion Buying
  • Merchandising
  • Business Development Sales
  • Market Reseach
  • Negotiation and Collaboration
  • Fashion Merchandising
  • Pricing
  • Marketing Communications Strategy
  • Luxury Retail
  • Sales Strategy
  • Account Management Skills
  • Presentation Communication Skills
  • Excel Skills
  • Luxury Brand Experience

Work history


Key Account Sales Manager

YV Brands

Nov 2015
  • London, UK
  • Full Time
  • Developing partnerships, growing the client's portfolio and supplying leading jewellery brands (Fresh Water Pearls, Swarovski crystals, gemstones) to flash sales, private shopping clubs, daily deals sites, marketplaces and omni-channel retailers around the globe. YV Brands specialises in revitalising underperforming and dormant brands, unlocking their true potential in the modern digital world. We create, manufacture and distribute a variety of retail products, supplying direct to multi-channel retail with a state of the art facility drop-shipping individual customer orders globally. YV Brands own and operate the pearl jewellery brand Kyoto Pearl, the Swarovski crystal brand Candied Crystal and the lingerie brand Pearl Esque. We understand the consumer across global markets and tailor our products towards them. Our attention to detail, open-minded approach and knowledge means we care about every aspect of how we work together. Our new strategy for the underperforming Kyoto Pearl Brand has seen this dormant brand supply retailers in over 40 countries worldwide in its first year, processing over 75,000 individual online customer orders in 2014.



Fashion Buying Merchandising

University Of The Arts London

Oct 2014 - Jan 2015
  • London, UK
  • Winner group of project Designers at Debenhams - J by Jasper Conran A/W15 Analysis. Presented our research findings, solution and proposed collection to Debenhams Buying and Merchandising team Professional skills and knowledge acquired: Fashion range planning and development - Trends research, customer needs analysis, marketing research, commercially designs selection - Sales forecasting, budgeting, buying plan, pricing strategy and margin, cost structure, markdown - Range plan merchandising, weeks cover, WSSI, stock management, lead times, critical path - Strategic marketing, branding, multi channel supply chain management, sustainable sourcing - Problem solving, creative thinking, negotiation, presentation and communication skills applied to a complex buying scenario