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Working closely with a small team for a marketing company based in Shoreditch. Involved in the research phase before the launch of the product - a community loyalty card. • Participating at team daily briefing and brainstorming sessions; • Gathering information about the main competitors and potential customers; • Organising data in Google Docs and Spreadsheets; • Present conclusions and insights into the most popular apps and publications in the targeted area.
Winner of The Most Innovative Communication Strategy in a competition organised by my university. Awarded an internship as part of a young and dynamic team, working closely with the marketing team to develop a brand campaign for a new park in Cluj-Napoca. The campaign received good media coverage and a big audience at the opening. • Research about competitors and similar campaigns; • Setting campaign objectives and conducting SWOT analyses; • Building an integrated campaign on social media; • Organising focus groups within different age categories to discover the needs of population; • Connecting with people from local media for obtaining media coverage on TV, radio channels and local newspapers.