Work history
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Creative DirectorShopbop.com
- New York, United StatesFull Time
I lead the creative team for Shopbop and East Dane, responsible for strategizing and executing the vision for our creative output as a whole, across all channels. This includes leading and influencing on overall brand and visual aesthetic, UX and UI, content strategy and execution within both editorial and product imagery, styling/fashion direction, and creative team management. I work cross functionally with internal Marketing, Buying and Technology teams on large scale brand campaign incentives and site experience with data driven decision making.
Creative Director, Social CommerceYoox Net a Porter Group
- London, United KingdomFull Time
As the Creative Director of NET-A-PORTER'S first social shopping network, the NET SET, I have created and developed the brand aesthetic, social identity, content strategy, and alongside the VP, the social commerce strategy for the NET-A-PORTER group.
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