I've lead and organised a trip for 100 travel agents across 22 US states, written an online training programme and worked across the biggest integration in the history of the hospitality industry. As a communications expert, I believe in creating unique, memorable and impactful content.
My experience covers corporate and consumer communications, PR, copywriting, content marketing, crisis communications and change management. I have worked with national and international tourism boards, hotels, financial service companies, tour operators, airlines, lifestyle and startup companies.
Work history
Travel Trade ConsultantCore Communications Strategy
London, United KingdomFreelance
Core Communications specialises in representation for tourism marketing and PR in the tourism industry.
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Freelance Communications SpecialistAlexandra Williams LTD
London, United KingdomFreelance
PR Director for White Tiger PR, supporting across a number of clients including multi-modal travel app Omio, tour operator
Cycling for Softies and The Cayman Islands, which I was instrumental in winning for the agency. Highlights include;
o Implementing an integration communications strategy in order to educate and raise awareness of the Cayman Islands
as a must-visit luxury lifestyle destination in the British Caribbean for consumers, travel trade and media
o Securing a feature and interview with Adrian Bridge in the Telegraph for Omio to highlight the brand’s commitment
to sustainability
o Achieving coverage in The Daily Mail, The Times and The Telegraph, among others, for Cycling for Softies to
promote U.K. staycation trips
● Communications Consultant for Indaba Yoga London, implementing and executing all elements of the Advanced Rocket
Yoga Teacher Training from creating marketing assets to securing attendees and managing and delivering all aspects of the
intensive training
● PR and Communications for luxury hand sanitiser brand Purdy and Figg, with the goal of growing their market share. Results
include round-ups in The Spectator, The Evening Standard, The Handbook, Stylist and Elle and features in The Times and the
Daily Mail
● Create a communications plan for Phycore, an independent consultancy focused on putting the science back into wellness, to
raise the profile of CEO Tamer Rezk, including building a relationship with GQ resulting in his role as one of GQ’s medical
experts
● Create a communications plan for international yoga teacher Heather Elton to promote her teacher trainings and retreats,
results include a feature in Metro
● Create the brand mission and vision statements and internal communications plan for Altido, a property management
company focused on short term lettings, following its formation through a merger of equals consisting of four international companies
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Skills
- Advertising
- Research
- Marketing
- Marketing Strategy
- Strategy
- Ad Copywriting
- Media Relations
- Public Relations
- Copywriting