• Designed across brand, print, digital; taking projects from the concept stage through to completion • Drove online traffic to the website through improved SEO and digital marketing campaigns • Created social media adverts and campaigns that increased engagement by 190% • Reported, tracked and analysed campaigns proving success in strategies and return on investment • Increased revenue by 33% through highly-targeted email marketing and creative campaigns • Established key influential partnerships
• Promoted the Wholesale Food & Drink Awards through creative campaigns • Used Google Analytics to analyse and target more businesses to compete
• Drove online traffic with engaging campaigns and increased it by 40% through implemented SEO • Wrote content for online and print • Designed and created brochures and weekly email blasts for 3 brands (with software, HTML, CSS skills) • Provided PR with content and ideas for publications • Analysed campaigns to ensure targets were met
• Helped organise the delivery of Race for Life events by creating marketing pieces and media coverage
My degree has equipped me to become a journalist and understand the role of multimedia journalism in the contemporary world. It has developed my writing skills and nose for news, and provided a forum for analysis and debate of all issues in the modern media. It has enabled me to become an effective journalist across a range of platforms.
I entered the Education UK Student Journalist competition and my article was selected for publishing on the Education UK website. http://www.educationuk.org/global/articles/student-stories-alexia/