Alexia Sakellariou

VIP Client Services



About me

A creative, curious and aspirational individual, with a solid knowledge on fashion and excellent understanding of social media. Through a successful career in fashion blogging, I have learned the importance of creating useful content for both the reader and the client, without losing my voice in the process


  • Fashion
  • Marketing PR
  • Retail
  • Blogs
  • Online
  • Print
  • Media
  • Blogging Skills
  • Social Media Active in
  • Fashion Journalism
  • Copywriter Online
  • Indesign
  • Journalism Copywriting Skills
  • Wordpress Knowledge
  • Journalism Creative Writing

Work history


VIP Client Services

Dover Street Market

Jan 2016
  • - Responsible for maintaining a professional relationship with clients and all employees, working closely across all departments. - Providing support to Senior Sales Team before, during and after sales to VIP clients. - Regular communication with VIP clients - Scheduling of appointments - Packing and despatching of all stock once sold ensuring safe receipt by the client and appropriate follow-up - Processing all approvals and overseeing the entire process from beginning to end - Photographing of new items and sending of presentations / product images and information in a professional manner via e-mail. - Maintaining product image database and lookbooks - Keeping the database of client details updated and correct as well as record all key dates such as birthdays, anniversaries and religious holidays on file for all VIP clients.


Community Manager


May 2015 - Dec 2015
  • -Responsible for writing and editing the newsletters aimed to the UK-based subscribers of the app -Responsible for creating a community of power users of the app -Premium user of BeThere app


Personal Shopper Assistant

Charlotte Panda Ltd

Mar 2015 - Nov 2015
  • -Helping the personal shopper in choosing clothes for the company's clients -Modeling the clothes and taking pictures of them to present to clients -Part time job




May 2012 - Aug 2012
  • Responsible for brand’s social media presence. • maintaining and producing content for their blog and website. • Organising events, and contact with clients.


Content Editor

May 2011 - Apr 2012
  • Responsible for writing and editing product descriptions.


Fashion Blogger

Smells Like Fashion

Mar 2010 - Mar 2016
  • Owner and sole writer of the blog Smells Like Fashion.



Fashion Journalism

London College of Fashion

Aug 2014 - Apr 2015


    Advertising PR

    Panteion University of Social and Political Sciencies

    Aug 2008 - Apr 2013