I started working with the brand as an intern while studying for my masters degree. I have since been given increased responsibility with the brand marketing as the first seasonal collection was released. At this position, I am responsible for creation and implementation of both digital and traditional marketing campaigns, manage the brand's inventory on both the website and in physical pop-up shop events, and assisted in design and sourcing of the Fall 2016 collection.
After working at Rochelle's of Mystic, I was promoted to store manager upon the opening of a new location in Newport. Outside of customer service, my role in this store involved assisting in the buying, receiving, and pricing of merchandise. My responsibilities also included the merchandising of the store using current trends and color coordination. I used LightSpeed POS software on a daily basis for inventory management and sales. I also managed the marketing for the store through the use of social media, print advertisements, and store events. My role extended to managing the boutique’s online shop as well.
During my time working at Grace I progressed from a sales associate to a key holder. The main focus of my job was customer service and I assisted with social media marketing. I engaged with customers to advise and assist them with product selection and styling. I worked hard and often met or exceeded store sales goals during my time there
I began working at Rochelle's as a key holder, the main focus of my job was using personal styling to assist customers with product selection. While not assisting customers my work centered on the aesthetics of the store as well as social media marketing.
I was responsible for payroll on a weekly basis, managing the time cards and pay of 30 to 50 employees. I was also responsible for processing the accounts payable for over 50 vendors, and accounts receivable for over 300 members of the country club. Assisted in the compiling of a monthly newsletter that went out to all the members of the club to highlight past and future events.
I received my MA in Fashion Communications with distinction
I received my BSc in Fashion Merchandising & Retail Marketing with honors