Alexx Hayward

Global Marketing Executive

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Global Marketing Executive

Projects credited in

About me

Travel-obsessed content creator with a passion for inspiring others through words and photos. Kiwi expat living in London, working in the Global Marketing team at STA Travel. Also addicted to cheese, drones and maximising my personal potential (in that order). I'm an experienced marketing professional with proven skills in campaign planning, digital, social media, partnerships, copywriting and editing, with personal interests in photography, social influencing and blogging. Follow me online at https://www.instagram.com/findingx_

Locked Pro Plan feature

Skills

  • Digital Marketing
  • Brochure Copywriting
  • Editing
  • Social Media
  • Community Management
  • Retail Marketing
  • CMS Experience
  • Photography
  • Brand Partnerships
  • CRM Campaigns

Companies I’ve worked with

  • STA Travel

    STA Travel

    • Non Creative Industries
  • F

    Finding X

    Work history

    Currently

    Global Marketing Executive

    STA Travel

    Jun 2017
    • London, United Kingdom
    • Full Time
    • I'm a part of a small Global Marketing team who are responsible for key air product partnerships, tourism board campaigns and general brand marketing. Day-to-day I'm involved in ideation, briefing and implementation of campaigns, forming and managing strategic partnerships, liaising with external partners and internal teams (i.e. Digital Acquisition, local marketing teams, product teams) and reporting and analysis of campaign performance. Key tasks: - Working on marketing campaigns from start to finish at a global level - Liaising with digital, creative, content, product, communications and local marketing teams within STA Travel - Relationship management with airlines and tourism boards throughout partnerships - Project managing our teen cancer charity partnership in all key markets - Brochure copy editing for all global brochures - Creating and implementing marketing plans for key brand messages, i.e. STA Travel app and STA Travel-owned product lines - Coordinating content creation campaigns with tourism board partners - In-depth analysis of campaigns - Coordinating market research projects

    Currently

    Content Creator

    Finding X

    Jan 2017
    • Freelance
    • I started to take my travel Instagram account seriously in January 2017 after having the time of my life on a Contiki Europe trip. Since then I've travelled to 13 new countries, moved across the world from NZ to London, worked with multiple brands, built my Instagram account to 9400+ followers, and in December 2017 I launched my travel blog online at www.findingx.net.

    2017

    Senior Marketing Executive

    STA Travel

    Jan 2016 - May 2017
    • Auckland, New Zealand
    • Full Time
    • I was a senior member of a small marketing team, responsible for 16 stores and an online e-commerce platform. My day-to-day role involved juggling a huge amount of projects from start to finish and has given me hands-on experience with a range of marketing platforms including Silverpop CRM, OpenText CMS, Facebook ads, organic social media, Google Analytics and more. - Retail and digital campaign planning - Briefing and implementation of retail and digital collateral with local and global design teams - Creating and sending weekly eNewsletters using Silverpop (IBM Marketing Cloud) - Managing social media channels - Assistance with events such as in-store travel talks, O Week, annual awards nights, roadshows etc. - Plan and implement online communications at statravel.co.nz using OpenText CMS system - Blog creation and management on WordPress - Briefing and running monthly competitions on Woobox and Offerpop - Brochure copywriting and editing - Assistance with formulating partnerships and associated activities - Monthly and quarterly reporting on internal marketing stats and partnership activity - Responsibility for hiring and training marketing interns - Analysis of online activity using Google Analytics - Basic design work using Photoshop (intermediate level) and InDesign (beginner level)

    2016

    Marketing Executive

    STA Travel

    Feb 2014 - Jan 2016
    • Auckland, New Zealand
    • Full Time
    • My six-month university internship with STA Travel resulted in being offered a full-time role in the small marketing team in the local Head Office. Key tasks: - Campaign planning, briefing and implementation - Creation of retail collateral - Writing and sending weekly eNewsletters - Managing social media channels - Event assistance - Plan online communications at statravel.co.nz - Content management - Putting together and running monthly competitions - Brochure copywriting and editing - Assistance with formulating partnerships and associated activities - Communication and assistance with marketing teams in our Asia division - Local area marketing - Monthly and quarterly reporting - Developing and implementing student media advertising packages

    Education

    2014

    Bachelor of Arts (Psychology)

    Auckland University of Technology

    Mar 2011 - Aug 2014
    • Auckland, New Zealand

    2014

    Bachelor of Business (Marketing)

    Auckland University of Technology

    Mar 2010 - Aug 2014
    • Auckland, New Zealand
    • I studied a double degree of Bachelor of Business (Marketing) and Bachelor of Arts (Psychology) at Auckland University of Technology, graduating with an A average. During my studies I was the recipient of an overseas exchange scholarship to study Consumer Behaviour at San Diego State University for six months, and I was a member of multiple marketing-related extracurricular groups.