Alexx Hayward Global Marketing Executive | The Dots

Alexx Hayward

Global Marketing ExecutiveLondon, United Kingdom
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Alexx Hayward

Global Marketing ExecutiveLondon, United Kingdom
About me
Travel-obsessed content creator with a passion for inspiring others through words and photos. Kiwi expat living in London, working in the Global Marketing team at STA Travel. Also addicted to cheese, drones and maximising my personal potential (in that order). I'm an experienced marketing professional with proven skills in campaign planning, digital, social media, partnerships, copywriting and editing, with personal interests in photography, social influencing and blogging. Follow me online at
  • Finding X travel blog
Projects credited in
  • Land of Ice | Travel Video
    Linking up with Enterprise Iceland and Mountaineers of Iceland to ensure we could cover as much ground in the few days that we had on the South shore of Iceland. This is the video from that trip. Filmed by myself and Alexx Hayward (FindingAlexx) and edited by me. You can see my photography from the trip here -
Work history
    Global Marketing ExecutiveSTA Travel
    London, United KingdomFull Time
    I'm a part of a small Global Marketing team who are responsible for key air product partnerships, tourism board campaigns and general brand marketing. Day-to-day I'm involved in ideation, briefing and implementation of campaigns, forming and managing strategic partnerships, liaising with external partners and internal teams (i.e. Digital Acquisition, local marketing teams, product teams) and reporting and analysis of campaign performance. Key tasks: - Working on marketing campaigns from start to finish at a global level - Liaising with digital, creative, content, product, communications and local marketing teams within STA Travel - Relationship management with airlines and tourism boards throughout partnerships - Project managing our teen cancer charity partnership in all key markets - Brochure copy editing for all global brochures - Creating and implementing marketing plans for key brand messages, i.e. STA Travel app and STA Travel-owned product lines - Coordinating content creation campaigns with tourism board partners - In-depth analysis of campaigns - Coordinating market research projects
    Content CreatorFinding X
    I started to take my travel Instagram account seriously in January 2017 after having the time of my life on a Contiki Europe trip. Since then I've travelled to 13 new countries, moved across the world from NZ to London, worked with multiple brands, built my Instagram account to 9400+ followers, and in December 2017 I launched my travel blog online at
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  • Digital Marketing
  • Brochure Copywriting
  • Editing
  • Social Media
  • Community Management
  • Retail Marketing
  • CMS Experience
  • Photography
  • Brand Partnerships
  • CRM Campaigns
    Bachelor of Arts (Psychology)Auckland University of Technology
     - Auckland, New Zealand
    Bachelor of Business (Marketing)Auckland University of Technology
     - Auckland, New Zealand
    I studied a double degree of Bachelor of Business (Marketing) and Bachelor of Arts (Psychology) at Auckland University of Technology, graduating with an A average. During my studies I was the recipient of an overseas exchange scholarship to study Consumer Behaviour at San Diego State University for six months, and I was a member of multiple marketing-related extracurricular groups.