Work history
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Research, Strategy, Designafc
London, United KingdomFreelance
I use research and design methods to identify key insights, find opportunities and co-create design strategies which are informed by evidence and developed for and alongside their stakeholders and users. I tailor bespoke approaches to the scale of the challenge — from the complex to the relatively simple.
Balancing systems thinking with human and life-centered design, I explore contexts from multiple perspectives and empathise with stakeholders' needs, goals and expectations. This balance reveals opportunities to refine, prototype and co-create truly effective processes, products, services and experiences.
I love to fuse diverse perspectives and experiences with insights from perceptual, cognitive and behavioural psychology and neuroscience, using the latest technology to make things which are not only effective, but also intuitive, engaging and fun. This way, we can build things that don't just meet needs, but exceed expectations.
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Behavioural DesignerCowry Consulting
- London, United KingdomFull Time
As a Behavioural Designer, I tailored products and services to our instincts and inclinations. This involved using insights from cognitive and behavioural science to analyse customer journeys and create UI, product, packaging, business comms, and store designs.
Education
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Design, MResRoyal College of Art (RCA)
- London, United Kingdom
RCA’s intensive, critical, and uniquely interdisciplinary Master’s degree.
Investigating the art and design disciplines and their future through research and practice.
Dissertation:
biophorm: An Ecological Approach to Inter-cultural and -species Design
Exploring how evolutionarily-directed and specialised affordances ('biophorms') might be employed by design to elicit common responses.
Awards:
trailr: a speculative AR and behavioural data-based dating app (Oppo x RCA 2021 Shortlist)
Exhibited at the London Design Festival
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Arts and Sciences, BAScUniversity College London (UCL)
- London, United Kingdom
UCL’s flagship interdisciplinary programme.
Integrative Subjects:
Psychology, (Neuro-)Aesthetics, Engineering Design, Data Science and Visualisation
Health and Environment (Major):
Pharmacology, Biochemistry, Biochemical Engineering (Regenerative Medicine)
Societies (Minor):
Philosophy, Politics, Economics
Core Subjects:
Approaches to Knowledge, Interdisciplinary Research Methods, The Knowledge Economy: Consultancy, Non-Clinical Interventions in Health (Arts, Nature, and Wellbeing), Spanish
Awards
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Designing the New ExtraordinaryRCA x Oppo
Shortlisted for 'trailr: a speculative AR and behavioural data-based dating app' and exhibited at the London Design Festival.