Ali Clifford

Marketing & PR consultant, ethical & sustainable brands

London, United Kingdom
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About me

For nearly fifteen years I have been consciously aligning my skills and therefore my clients to be centred around sustainability, environmental and ethical matters. Working with influencers, celebrities and trade and consumer media I am passionate about promoting important sustainable, organic, environmental and fair trade messages, ultimately to drive personal accountability and change buyer behaviour to audiences around the world. I understand what makes the media want to share an ethical story with their audience. I already have a strong black book of contacts across all types of media, which work synergistically to deliver powerful results. My interest in environmental issues began to grow with the birth of my first child, and the realisation that there were so many small things you can do to change in terms of ethical behaviour - taking personal responsibilities for climate change, to being in a position to be able to influence others. Nicknamed 'Queen of Green' by John King, the then CEO of House of Fraser, it appears I had a knack for encouraging others to think about what they could do to contribute to solving the climate crisis. Some of my experience includes: • As Creative Director at Green Baby I helped them to develop their line of Soil Association certified skincare and Fairtrade children's fashion, and personally art-directed photoshoots, print PR and social media. • As Marketing and PR consultant at ethical shoe brand, I have worked with the team since 2014, increasing brand awareness through traditional and online PR, and increased sales by 2.4 fold year-on-year • And working with Earth Conscious natural deodorant, as their consultant PR and Marketing support, we have successfully over the last ten months, grown the awareness of the brand, through social media, celebrity endorsement and printed press. Having freelanced with ethical and sustainable brands in the eco/organic sector for over 15 years, I know how to build and pitch an evocative message, have a good network of connections and know how and when to use them. As a consultant Social Media and content creator and manager, I work closely and strategically with my clients, as an extension of their marketing departments. I work closely with the small in-house teams planning seasonal and special project content, email newsletter creation, social media and creative content management. With all of my clients, I manage their relationships with affiliates, and source and manage appropriate influencers, and ensure that their brand message is consistent. Social Media is both a pastime and a vocation for me, I also really enjoy the content creation and curation of a popular monthly Instagram project #sgiew {so good in every way} which serves well for networking with key influencers for my clients too. ~ T E S T I M O N I A L S: Sven Segal Founder of Po-Zu shoes, sustainably and ethically made “It could be incredibly challenging to find a freelance social media consultant to truly understand your brand inside-out, and communicate your message as if they were you. Ali was somehow a natural fit for us from day one, beyond sharing our values, she knows how to listen, quick to respond, and flexible to adapt to our various requirements, and even superseding my expectations by going the extra mile when needed. Above all I found Ali genuine, trustworthy and a pleasure to work with, and would highly recommend her to anyone. “ ~ Safia Minney, MBE FRSA Founder, People Tree, CEO, Advisor, Speaker & Executive Coach at SAFIA MINNEY LTD “Ali had been very creative and focused in delivering on our marketing and social media targets for myself and for Slave to Fashion. She had engaged new audiences with strong copywriting and creative direction, and really engaged influencers to amplify our message. ~ Bryony Richardson, founder of Palava, ethically made nostalgic feminine clothing, organic cotton, and tencel. “Ali is a fabulous ambassador for independent and ethical brands – we’ve worked with Ali several times on various projects over the last few years, and would recommend Ali for her creative drive, imagination, enthusiasm and productivity. She has been a great support assisting and guiding us in developing our Social Media style and presence through online PR; and networks comfortably with key influencers and likeminded brands to bring us to the attention of a wider market than that of our existing client base." I would highly recommend Ali, whether for an SME looking for guidance or a masterclass in the Social Media Marketing arena, or as a remote extension/support to your own marketing team. With Ali’s help our traffic and online presence improved noticeably and set us up with excellent foundations to take this forward ourselves in-house.”

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  • Creative Approach
  • Creative Network
  • Business Networking