Ali Clifford
Available

Ali Clifford

Marketing & PR consultant, ethical & sustainable brandsLondon, United Kingdom
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Ali Clifford
Available

Ali Clifford

Marketing & PR consultant, ethical & sustainable brandsLondon, United Kingdom
About me
For over fifteen years I have been consciously aligning my skills and therefore my clients to be centred around sustainability, environmental and ethical matters. Working with influencers, celebrities and trade and consumer media I am passionate about promoting important sustainable, organic, environmental and fair trade messages, ultimately to drive personal accountability and change buyer behaviour to audiences around the world. I understand what makes the media want to share an ethical story with their audience. I already have a strong black book of contacts across all types of media, which work synergistically to deliver powerful results. My interest in environmental issues began to grow with the birth of my first child, and the realisation that there were so many small things you can do to change in terms of ethical behaviour - taking personal responsibilities for climate change, to being in a position to be able to influence others. Nicknamed 'Queen of Green' by John King, the then CEO of House of Fraser, it appears I had a knack for encouraging others to think about what they could do to contribute to solving the climate crisis. Some of my experience includes: • As Creative Director at Green Baby I helped them to develop their line of Soil Association certified skincare and Fairtrade children's fashion, and personally art-directed photoshoots, print PR and social media. • As Marketing and PR consultant at ethical shoe brand Po-Zu.com, I have worked with the team since 2014, increasing brand awareness through traditional and online PR, and increased sales by 2.4 fold year-on-year • And working with Earth Conscious natural deodorant, as their consultant PR and Marketing support, we have successfully over the last ten months, grown the awareness of the brand, through social media, celebrity endorsement and printed press. Having freelanced with ethical and sustainable brands in the eco/organic sector for over 15 years, I know how to build and pitch an evocative message, have a good network of connections and know how and when to use them. As a consultant Social Media and content creator and manager, I work closely and strategically with my clients, as an extension of their marketing departments. I work closely with the small in-house teams planning seasonal and special project content, email newsletter creation, social media and creative content management. With all of my clients, I manage their relationships with affiliates, and source and manage appropriate influencers, and ensure that their brand message is consistent. Social Media is both a pastime and a vocation for me, I also really enjoy the content creation and curation of a popular monthly Instagram project #sgiew {so good in every way} which serves well for networking with key influencers for my clients too. ~ T E S T I M O N I A L S: Sven Segal Founder of Po-Zu shoes, sustainably and ethically made “It could be incredibly challenging to find a freelance social media consultant to truly understand your brand inside-out, and communicate your message as if they were you. Ali was somehow a natural fit for us from day one, beyond sharing our values, she knows how to listen, quick to respond, and flexible to adapt to our various requirements, and even superseding my expectations by going the extra mile when needed. Above all I found Ali genuine, trustworthy and a pleasure to work with, and would highly recommend her to anyone. “ ~ Safia Minney, MBE FRSA Founder, People Tree, CEO, Advisor, Speaker & Executive Coach at SAFIA MINNEY LTD “Ali had been very creative and focused in delivering on our marketing and social media targets for myself and for Slave to Fashion. She had engaged new audiences with strong copywriting and creative direction, and really engaged influencers to amplify our message. ~ Bryony Richardson, founder of Palava Palava.co, ethically made nostalgic feminine clothing, organic cotton, and tencel. “Ali is a fabulous ambassador for independent and ethical brands – we’ve worked with Ali several times on various projects over the last few years, and would recommend Ali for her creative drive, imagination, enthusiasm and productivity. She has been a great support assisting and guiding us in developing our Social Media style and presence through online PR; and networks comfortably with key influencers and likeminded brands to bring us to the attention of a wider market than that of our existing client base." I would highly recommend Ali, whether for an SME looking for guidance or a masterclass in the Social Media Marketing arena, or as a remote extension/support to your own marketing team. With Ali’s help our traffic and online presence improved noticeably and set us up with excellent foundations to take this forward ourselves in-house.”
Projects
  • Client: BMW Electric Vehicles, BMW, Goodwood Festival of Speed
    Client: BMW Electric Vehicles, BMW, Goodwood Festival of SpeedContent creation for BMW at the Goodwood Festival of Speed ~ all things i4 and Electric Cars. Video interview with Jodie Kidd talking ~ Electric Vehicles (EV), photographs and videos for @incredibusy social media platforms and blog - further details here: https://www.instagram.com/p/CRHUYunlViY/ and https://incredibusy.com/electric-vehicles-bmw-goodwood-festival-of-speed/
  • Client: Sitting Spiritually, two month secondment, consultancy: as guest editor, and social media martketing support
    Client: Sitting Spiritually, two month secondment, consultancy: as guest editor, and social media martketing supportTwo month secondment, as marketing consultant, and Sitting Spiritually Ltd guest contributor, and social media marketing support and guidance. Organically growing their instagram reach by 500 new engaged followers, and working on the aesthetic flow of the instagram and twitter feed. Developing relationships with influencers to reach new followers and potential customers, example, LIVE instagram interview with Rebecca Lovatt @MyEnglishCountryCottage and photographer Gemma McKell @Folk.And.Kin.
  • Client: Emma Lacey Ceramics featured on British Bake Off series 12
    Client: Emma Lacey Ceramics featured on British Bake Off series 12Very proud to see my client Emma Lacey Ceramics’ work (the ‘dented’ everyday mug) make several appearances in Series 12 of Channel 4's Great British Bake Off with an average audience of 5.7 million @britishbakeoff has 836k followers on Instagram Tell me you're British without telling me you're British. #GBBO watch on instagram here: https://www.instagram.com/p/CU8RKVijgbC/ and here: https://www.instagram.com/p/CUrycdjJ-92/ Find Emma’s ceramics here: https://www.emmalacey.com/everyday
  • Client: The Middlewick holiday cottages, Spa and Farm Shop featured in Planet Mindful
    Client: The Middlewick holiday cottages, Spa and Farm Shop featured in Planet MindfulMy client, eco stay specialists, Middlewick Holiday Cottages, Somerset, featured in Sept/October issue of Planet Mindful Magazine. With thanks to Sarah Dawson and Holly Johnson for the article in a truly lovely magazine. https://middlewickholidaycottages.co.uk/ is a lovely spot for self-catering remote working, spa breaks, and if you're local to Glastonbury, has a brilliant local-produce, Farm Shop on site too.
  • Earth Month collaboration with nine brands, including Harriet's Plants, Planet Organic and Shea Butter Cottage
    Earth Month collaboration with nine brands, including Harriet's Plants, Planet Organic and Shea Butter CottageCollaborative project bringing together nine amazing eco-friendly brands for Earth Month: https://incredibusy.com/new-sgiew-project-sgiew_springforward/ Hosted by myself Ali Clifford, on these two accounts @sogoodineveryway & @incredibusy with the addition of our co-host this month Atia Azmi @thebrightblooms �⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ NINE amazing small businesses offering beautiful prizes on the theme of things we have enjoyed over lockdown.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Share your photos on
  • Client WinifredJ featured in The Stylist
    Client WinifredJ featured in The StylistLockdown hobbies: 7 women on the passions they discovered during lockdown Jeanette Barron, (WinifredJ), fell in love with sewing again when her career was affected by the pandemic https://www.stylist.co.uk/home/lockdown-hobbies/501421
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Projects credited in
  • Inside Out Project: Dyslexia: Beautiful Minds (London)
    Inside Out Project: Dyslexia: Beautiful Minds (London)Location: The Design Museum, 224-238 Kensington High St, London W8 6AG Dates: 16-21 August 2021 Our aim is to show the world the strengths that come with being dyslexic. When dyslexics find jobs they love, with hard work, collaboration, and technology they fly. Imagine a world where dyslexia is understood as a hyperablility rather than a disability. Our aim is to change the negative connotation of the word dyslexia. These portraits are of dyslexics who embrace their difference, use their dysl
  • Free ethical shopping guide - jewellery
    Free ethical shopping guide - jewelleryFeaturing x14 ethical Jewellery brands - from recycled silver to Fairtrade gold, repurposed heirlooms to community jewellery and accessory workshop projects https://incredibusy.com/ethical-jewellery-shopping-guide/
Skills
  • Creative Approach
  • Creative Network
  • Business Networking