Ali Fielder
Available

Ali Fielder

Senior Graphic DesignerSouthampton, United Kingdom
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Ali Fielder
Available

Ali Fielder

Senior Graphic DesignerSouthampton, United Kingdom
About me
Hi, I’m Ali, a graphic designer with a selection of own clients and partnerships with other talented designers, copywriters and agencies on graphic design projects. I’m consumed by the creative lifestyle and crafting beautiful and innovative designs focused on clear messaging and positive customer experiences and feedback. I produce eye catching designs for marketing material to successfully promote businesses. A strong corporate identity is key and I love developing this with clients, either from scratch or within the framework of existing corporate identity guidelines of an established brand. I am highly proficient in the Adobe Suite and experienced in branding, identity, brochure design, editorial design, large format for exhibitions and all areas of print design from brochures to packaging design. I can manage the whole process from initial briefing to delivery of your final product. With over 20 years experience working in design and production, I have extensive knowledge of the design and print industry, enabling me to recommend the most cost effective solution for each project. By understanding my clients’ objectives I work, in partnership with them, to deliver innovative designs at value for money prices. An initial face-to-face approach benefits both the client and myself, enabling us to work together to produce the best and most successful solution to suit their personal needs. I am reliable, trustworthy and deliver high quality work on time and within budget. Specialties: • Branding & corporate identity • Logo design • Editorial design • Advertising • Brochure design • Newsletters, posters, flyers & postcards • Exhibition design: Roll-up banners, pop-up stands & backdrops • Email marketing • Stationery design • Print management - ensuring that you get the best price and quality for any of your print requirements I work/have worked with a multitude of B2B and B2C organisations of varying sizes with different target audiences such as Brakspear, Ideal Collection, Bacardi Brown-Forman Brands, Tesco, Southern Comfort, The University of Winchester, Southampton City Council, The Education Foundation, Rekan and more. I’m always keen to hear from companies or agencies requiring creative support, so please feel free to get in touch.
Projects
  • Fire Eater Packaging Design
    Fire Eater Packaging DesignPackaging design to hold the free shot glass and 6 sheet design advertising in Sainsbury's. Utilising brand elements supplied and working with the Fire Eater marketing team.
  • Life Box Brand Identity
    Life Box Brand IdentityLogo creation through to gift card and box design.
  • Southern Comfort Wrap Design
    Southern Comfort Wrap DesignThe Southern Comfort wrap was designed to promote their summer offer of a free pitcher. The inside of the wrap had cocktails recipes and ideas. All designed with brand assets supplied and working with the Southern Comfort marketing team.
  • Some hand-drawn illustration projects
    Some hand-drawn illustration projectsBrakspear commission a fabulous illustrator - Nathalie Guinamard - to create their campaign imagery. I then use it to create the promotional material. Occasionally I need to create similar illustrations due to workload and these are some of my drawings. Hand-drawn on paper, scanned and coloured in Photoshop. This element is then used as a base image and used throughout.
  • A6 postcard brochure
    A6 postcard brochureBrochure designed for the user to be able to tear off their relevant section.
  • Cyril's Soap Shed A5 Brochure Desigjn
    Cyril's Soap Shed A5 Brochure DesigjnA lovely little project designing this brochure and price list. It's an A5 brochure with a flap on the inside cover for inserts. We asked Emma Rundle from Melting Pot to look at the words and are really pleased with the result. I originally created the 'goat' logo and have had the pleasure of watching this brand grow.
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Skills
  • Print Design
  • Graphic Design
  • Infographic Design
  • Project Planning
  • Social Media Advertising
  • Advert Design
  • Digital Design
  • Design Layout
  • Logo Design
  • Brand Consistency