Projects
- The Lazy Collective Vol. 1Collaborative publication showcasing underground culture. The publication featured interviews with rappers from London to Leeds as well as streetwear from the Lazy Gear Aloe Vera range. The Lazy Collective is an extension of the Lazy Gear brand, bringing together different artists and influences.
- Lazy Gear: Aloe Vera lineHEALING PROPERTIES This new line featured in The Lazy Collective publication vol 1 focuses on the juxtaposition between the harsh edge of streetwear and mental growth. Through tragic events I decided to channel my energy into a new line of hoodies and long sleeve T-shirts that promoted emotional vulnerability, specifically targeted towards young men which make up the majority of Lazy Gear's consumers. A percentage of proceeds will go towards CALM mental health charity. Photography Isaac Law
- Bienvenue- Lemonade Music VideoThe lemon heads are coming... but they're all glued to their phone? The concept was born from Bienvenue's funky lyrics. The lemon heads live their lives through a phone screen, they seek constant validation and are those who post this unreal idealistic version of their lives, at such an expense of their (and everyone else's) happiness you know they're not really living their "best life!" Directed & edited by myself
Work history
Senior CreatorVaynerMedia London
London, United KingdomFull Time
CreativeThat Lot
London, United KingdomFull Time
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Skills
- Animation
- Illustration
- Motion Graphics
- Fashion Brand
- Silkscreen Printing
- Editorial Design
- Video Editing
- Art Directing
- Prop Making
- Calligraphy
Education
(BA hons) Graphic DesignLeeds Arts University
- Leeds, United Kingdom