Ali Raja

Creative Lead

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  • LocationHalifax, United Kingdom

Skills

 

  • Teaching
  • Fashion
  • Marketing PR
  • TV
  • Jewellery
  • Branding
  • Art Direction
  • Design
  • Product Development
  • Shows
  • Creative Direction
  • Event Organisation
  • Event Planning
  • Client Management
  • Textile Design

Work history

Currently

Creative Lead

MAAHY

Jan 2011
  • • Artistically design bridal; formal & party wear dresses and keeping up to date with emerging fashion trends. • Leverage designing expertise and create alluring themes, inspirations, and storyboard/mood board. • Improves quality results by research, evaluation, re-designing processes, selection of fabrics and accessories, recommending changes to art and introducing specifications for upcoming collection. • Expertly analyze trends in fabrics, colors and shapes. Successfully execute design & layout of the collection according to client’s requirement also focus on developing collection and producing concepts. • Enhance awareness of fashion trends within the industry and attract prospect clientele from Denmark, Norway, Europe, UK and America to U.A.E.

2013

Assistant Stylist

London Fashion Week

Feb 2013 - Feb 2013
  • • Worked in London Fashion Week with Dans La Vie as an Assistant Stylist.

2011

Senior Lecturer, Fashion and Textile

National Textile College

Feb 2010 - Jun 2011
  • • Prepared and delivered lectures, tutorials, practical classes and demonstration using innovative, flexible and stimulating course material for students including registration and marking. • Lead and manage staff and students to ensure that young people are challenged and pushed to overachieve. • Undertaking coursework programs in the fields of Design Theory, Design Development, History of Costume, Fashion Concepts, History of Arts, Textile Design, Textile Technology, Textile Project, Fashion Research, Fashion Marketing, Fashion Projects and Product Development (including Product Ranging). • Responsible for my team’s development via appraisals and staff development programs. • Maintained a professional relationship with the industry to continual develop programs within the college.

2010

Manager

Ammar Belal Lahore

Jan 2007 - Nov 2010
  • • Increased brand awareness and market growth by formulating strategic and tactical marketing plans. • Spearheaded marketing campaigns and characterized costs as well as managed daily operations for creative works, including audience promotions and advertising. • Strengthened relations with International Brands to get the best quality product and with leading electronic and print media for advertising and brand positioning. • Directed creative consultations with account teams to assure appropriate creative strategies, accuracy of input, schedules, budgets, necessary reviews, and client presentations.

2010

Event Manager Freelance

Catwalk Productions, Lahore

Feb 2010 - Jul 2010
  • • Functioned in PFDC fashion week and supported the C.E.O of the production house in multiple operations. • Competently maintained and up to date all details and information of fashion week also coordinated with designers, models, corporate clients & celebrities to achieve targets and results. •Provided quality control and services to Multinational Clients, Exhibitions, and Press meetings. Client’s included; Coca Cola, Pepsi, HSBC Bank, Proctor & Gamble, Barclays Bank, Adidas, Reebok, Nike, DHL, Shell, and Swatch.

2008

Fashion Designer

Lahore

Feb 2007 - Dec 2008
  • • Skillfully designed clothes, sets and backgrounds of entertainment shows, live music shows, dramas and presented ideas to show/drama director. • Planned and considered custom clothing, accessories and theme to create the whole symphony and then layouts for chosen designs. Involving stitching, embroidery and beadwork. • Directed and coordinated workers involved in sampling, drawing, fabric selection, creating set and backgrounds.

2007

Visual Merchandiser

Veritas Lahore

Jan 2006 - Nov 2007
  • • Designed and promoted media campaigns of VERITAS owned brands that include, Sarahs Clothing, Ammar Belal and ABCD. Also enhanced their brand imaging and concept of photo shoots. • Re-established the group as an innovative market leader and launched new concept store in three major cities. • Played integral role in re-launching of Sarah’s clothing in the year 2008 as a PR & Media Manager.

Education

2014

Business Studies

Buckinghamshire New University

Aug 2013 - Jul 2014
  • Business Studies: Strategic Marketing Management, Research Project, Research Methods, Management Control

2014

Business Studies

Buckinghamshire New University

Aug 2013 - Jul 2014
  • Business Studies: Strategic Marketing Management, Research Project, Research Methods, Management Control

2014

Graduate Diploma Fashion Media Styling

University of the Arts, London

Aug 2012 - Jun 2014

    2006

    Fashion Design

    LA Chambre Le Syndicale De LA Couture Parrisene France, Pifd

    Aug 2003 - May 2006

      2002

      Diploma in Textile Fashion Design

      National Textile College

      Feb 2000 - Mar 2002