Alice is a Paris & London based brand strategist, copywriter and futurist who has five years experience working both for creative agencies and brands globally. She is now the founder of brand consultancy Nulune, working with both brands and design agencies with a mission to help companies degrowth.
Following graduating in Fashion Communication and Promotion (BA hons), Alice began her career interning for Capsule Tradeshow in New York, working on shows in the US, Paris and Berlin, gaining insight into brand communication across fashion brands.
She then began working as a strategist for a global retail design agency, Sheridan&Co, where she worked with cross sector brands including wellness, food, fashion, beauty, luxury, lifestyle and travel sectors. Clients ranged from established department stores including Selfridges and Harrods, to emerging start ups.
Inquisitive about culture and consumerism, Alice seeks out new and forthcoming trends and uses these insights so that brands can better connect with their audiences across retail, digital and other marketing platforms and prime themselves for long term success and growth.
Work history
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Freelance Trend Forecaster, Writer, Brand Strategist and MarketeerSelf Employed
London, United KingdomFreelance
Content creation for a variety of brands including the following:
- Lyst London - SEO driven fashion trend articles
- ZuBlu Bali - Digital Marketing Strategy
- Fullstack Sydney - Ghost writing, creating finance content.
- Velasquez and Van Wezel, London - Marketing and brand consultancy.
Trend Researcher & Social Media Strategist for Araminta Marketing, LondonAraminta Marketing
- London, United KingdomFreelance
Supplied the following for brands:
Content creation, brand communication and social media strategy, digital marketing, market research and copywriting.
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Skills
- Copywriting
- Brand Strategy
- Brand Storytelling
- Market Research
- Marketing Campaigns
- Trend Forecasting
- Strategy Consulting
- Retail Design
- Consumer Behaviour
- Consumer Culture
Education
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Fashion Communication Promotion BA (honsNottingham Trent University
- Nottingham, United Kingdom