About me
Hey, I’m Alice! 👋
I’m an experienced and enthusiastic Digital Marketing Manager.
Some would say a classic jack of all trades digital marketer due to my experience in:
💻 social media management
📧 email marketing campaigns
✍️ content creation
👩💻 website management
🔎 search engine optimization
📝 copywriting
🎭 events management
💼 team and account management
Work history
Digital Marketing Manager
Milton Keynes, United KingdomFull Time
I head up the Digital Marketing function at Visionary Finance with sole ownership of the businesses digital channels.
My responsibilities include:
💻 introducing a marketing strategy to each digital platform
📧 introducing email marketing campaigns and building customer nurturing automation
✍️ content creation
👩💻 Wordpress website management, design and development
🔎 improving the website rankings and managing SEO
📝 copywriting for digital and print purposes
📱 building and maintaining strong relationships with introducers, clients and marketing partners
📈 analysing and reporting on campaign performance
💼 reporting directly to the managing director
Senior Digital MarketerAll Things Management
- Northampton, United KingdomFull Time
My main responsibility at ATM was as an account manager for industry leaders across a variety of sectors within the UK.
My other responsibilities were also:
🖥 proposing and implementing digital strategies for businesses to build their online presence
🗓 creating and scheduling content to stay on top of currents trends
🖌 content creation using platforms like Adobe Photoshop, Illustrator, Indesign, Premiere Pro as well as iMovie and Canva
📢 creating, implementing and managing paid advertising campaigns for various clients with impressive ROI
⌨️ copywriting for social media, blog posts, press releases and printed marketing material
📧 creating email marketing campaigns and building automations using MailChimp
📋 collating and analysing reports using Google Analytics
After twelve months with the business, I was promoted to a Senior Digital Marketer.
My responsibilities included:
📋 account managing some of the largest retainer clients
💼 managing a team of two digital marketers
💬 ownership of the digital strategy for a London business publication
🎭 working with the events team on launch events, networking events, virtual awards ceremonies and traditional awards cermenoies
🎨 designing, building and managing Wordpress websites
🔍 developing seo strategies to improve the organic traffic to multiple websites
📈 analysing and reporting on data to give insight into campaign performance
Skills
- Digital Marketing
- Social Media Marketing
- Wordpress
- Content Creation
- Email Marketing
- Account Management
- SEO
- Copywriting
Education
I
I
Digital Marketing Level 3 ApprenticeshipInstitute for apprenticeships & Technical Education
- Northampton, United Kingdom
Awards
Squared OnlineGoogle