My name is Alice Davidson. I’ve recently adventured across the pond from Sydney to move to London (with help from my British passport). I’m a highly motivated, with experience in campaign management and marketing seeking an events role within London’s luxury sector.
Previously in Sydney I worked for Conversant Media, a digital publishing company that produces global culture website Lost At E Minor, sports opinion website The Roar and tech website Techly and is the digital media wing of the HT&E group. As Digital Campaign Manager I worked with each team in the company and liaised with top-tier agencies and clients (Sonos, Adobe, Samsung, Foxtel to name a few) to successfully deliver out display ad, video, native video, native editorial and event marketing campaigns.
A little bit about me; I love to adventure and try new things (hence me moving overseas), travelling and culture is a real passion of mine. I like to think that I am somewhat of a foodie as I am constantly researching and trying new bars, pubs, restaurants and cafes wherever I am. I'm someone who is always looking for cool events to attend, whether it be a music festival or gig, food market, farmers market, open air cinema – I’m always looking for fun, exciting opportunities around me.
I am an extremely hard worker, passionate and determined to learn all there is about the events industry. I enjoy working in a team and also making an office a fun place to work by having a positive input in company culture.
I am looking to start work as soon as possible.
Work history
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Digital Campaign ManagerConversant Media
- Sydney, AustraliaFull Time
• Digital campaign trafficking, optimisation, reporting and inventory management
• Communicating overall campaign results back to sales team and clients (created post campaign report decks)
• Providing data analysis, learnings and recommendations to clients post campaigns
• Liaising directly with clients and agencies to manage campaign expectations and relationships
• Native content integration (video and editorial)
• Video production including conducting video interviews with talent for client campaigns
• Working with and managing various teams in the company including commercial, editorials and product/design teams to successfully deliver out client campaigns
• Digital platform testing including testing new ad formats (video and display)
• Digital campaign management of the Australian advertising market for our partner sites (Inc, Fast Company, Science Alert & Bored Panda)
• Everyday use of key programs included DoubleClick for Publishers, Xero, Insightly, Google Analytics, Brightcove, Facebook Ad Manager & Insights, Campaign Monitor, all Google Suite & Microsoft products
• General knowledge of programmatic implementation using Google AdX
• Event management and production competencies; budgets, itineraries, run-sheets, talent organisation, talent management, client liaising, solus EDMs, ticketing platform management and design; attendee management, pre and post-event editorial & social promotion and post event reporting
• Office manager duties and organiser of company off-site and all company culture activities
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Implementation ExecutiveConversant Media
- Sydney, AustraliaFull Time
• Assisting with digital campaign trafficking, optimisation, reporting and inventory management
• Communicating overall campaign results back to sales team and clients (created post campaign report decks)
• Liaising with various teams in the business including commercial, editorial and product/design in order to develop a strong online advertising campaign for clients
• Everyday use of key programs included DoubleClick for Publishers, Xero, Insightly, Google Analytics, Brightcove, Facebook Ad Manager & Insights, Campaign Monitor, all Google Suite & Microsoft products
• Assisted business manager with event management tasks including creating budget sheets, run-sheets, talent organisation, creation of Facebook event and registering platform, organisation of pre and post-event content promotion and post-event reporting
• Office manager duties and organiser of company off-site and all company culture activities
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Skills
- Campaign Management
- Digital Marketing
- Event Administration
- Event Coordination
- Digital Analytics
- Microsoft Suite
- Google Analytics
- Teamworking
- Organisation
- Time Management
Education
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Bachelor of Commerce (Marketing)University of Sydney
- Sydney, Australia
Studies a Bachelor of Commerce majoring in Marketing & Human Resource Management.
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96.55 ATARWenona High School
- Sydney, Australia
Advanced Mathematics
Advanced English
Geography - awarded 8th in the State of NSW for my mark in the ATAR.
Modern History
Biology - finished final year biology in Year 11 as apart of the Advanced Biology class.