I am a freelance fashion and product photographer/retoucher based in London. I have a studio in Kingston, I also have videography experience. I am highly self-motivated, creative and reliable with an ambitious drive. My work has previously been published in Elle, Harpers Bazaar, Reveal, Girl Gaze Project. I also work with lot’s of different charities such as Action Against Hunger, Her Farm, Volunteer Initiative and RDCP. As much as I love shooting commercial photography one of my goals is to further my career into working on documentary projects around the world as I am really interested with the development of different countries and human rights. I worked for a leading e-commerce photographic studio, 100% Digital, for a couple of years where I gained a lot of experience in producing model, still life and campaign imagery, set building, videography (filming and editing) and lookbook’s for website. After working for 100% Digital I worked as Head of Photography for the womenswear brand Morv London. My role with Morv London incorporated having creative control over the photography, shoot management, editing, set design, model sourcing, location scouting, website design, research, development, product uploads and briefing all team members. I was responsible for website and social media imagery where I would work closely with the designer to come up with unique and innovative concepts for photoshoots to support the brands philosophy on empowering women. I left my full-time role with Morv London to start freelancing as this is what I want to do long-term, unfortunately I injured my knee and had to take a desk job but luckily I got to work with I Heart Studios which is one of the biggest fashion photography studios in the world with clients such as Harrods, Primark, Converse, Lyle & Scott and many more. After my knee was fully recovered I decided to go back to freelancing and have been for the past year. The main studios I work at are Laura Ashley (fashion and product photography) 100% Digital (fashion and product photography), Venture Studios Eton(family and portrait photography), The vow studio (fashion and product photography), Camera work (fashion and product photography), Fluorescent Image (Fashion and product photography). Please let me know if you would like a reference. It’s not just about my passion for photography, building up long-lasting relationships with my clients is really important to me and my business. If you would like to hear more about what I can do for you and your company please feel free to get in touch. I have attached my CV and relevant websites below for more information. LinkedIn - https://uk.linkedin.com/in/alice-drake Alice Drake | LinkedIn uk.linkedin.com View Alice Drake’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Alice Drake discover inside connections to recommended job candidates, industry experts, and business partners. Website - http://alicedrake.co.uk Instagram - https://www.instagram.com/al.ldn/ I really hope to hear back from you! Many thanks, AliceLocked Pro Plan feature
Event Photographer Special events photographer covering all the main events. Coordinating and directing photoshoots of the general atmosphere at the venues for website and social media. Creating unique images that transcend stock photography and give the company an individual style. I specialise in candid and captured in the moment photographs, with natural posing it helps people to feel more comfortable in front of the camera. For me it’s not only about taking photographs it’s about delivering a completely bespoke creative experience from start to finish. I have creative use of various complex lighting systems from studio lights to on/off camera flash guns to natural light. I determine all project requirements and arrange all relevant equipment. Editing, processing and retouching images using Adobe software then archiving and sending them to clients.
HER, VENTURE STUDIOS; ETON – OCTOBER 2017 – PRESENT Exhibition, Portrait and Event Photographer Photographing children in a creative style. As a photographer my relaxed positivity and bright personality help even the most camera shy or nervous to feel at ease. This helps children to feel more confident and comfortable in front of the camera so that I can creative beautiful photos for Venture. I have creative use of various complex lighting systems from studio lights to on/off camera flash guns to natural light. I determine all project requirements and arrange all relevant equipment. Setting up backgrounds, lighting and props both in studio and location. Editing, processing and retouching images using Adobe software then archiving and sending them to clients.
Photographer / Retoucher / Videographer Photography & Film Whilst working closely with the designer of the brand I am responsible for website and social media imagery, delivering creative briefs, advising on developments to trial new shoot ideas, model sourcing, location scouting and briefing all relevant team members.
This volunteering placement was combined with Internship Nepal where I worked as a photojournalist focusing on women's rights. I raised over £500 to help different charities in Nepal that are not only helping women but communities all around Nepal. My Photojournalism Internship in Nepal provided me with an opportunity to explore Nepal’s culture, beauty and work with local people and media outlets. On a daily basis I had to follow regular assignments, create work plans and implement them in developing photo stories. This internship really helped me with my project Women Exposed which is focusing on women's rights around the world. I visited different organisations around Nepal that are helping less fortunate women by leading empowering programs that help vulnerable women to open up, protect and establish themselves.
Retoucher Creative and E-commerce Retouching of anywhere between 10-150 images a day varying from E-commerce Invisible Mannequin, Styled Flats, Creative Videos, Product Spins & Videos, Body Model, Look Books and Creative Stills for well known fashion brands such as Harrods, New Look, Harvey Nichols, Agent Provocateur, Hardy Amies, House Of Hackney, Esquire, Adidas, New Era and Aquascutum. Day to day tasks including Colour Correction, Batching and uploading to specific client requirements, creating actions and improving retouch workflow for entire department.
Photography / Retoucher / Design Photography I was responsible for website and social media imagery where I would work closely with the designer to come up with unique and innovative concepts for photoshoots to support the brands philosophy. I am also responsible for model sourcing, location scouting and briefing all relevant team members. Design Working as part of the creative direction team overseeing the e-commerce site with design, research, development, site content, product uploads and etc.
Photographer / Retoucher / Videographer / Head Photographers’ Assistant Photography, Retouching & Videography Producing model, still life, campaign and 360 imagery, set building, videography (filming and editing) and lookbook’s for website. Achieving daily targets of up to and exceeding 60 products. Head Photographers’ Assistant Managing workflow to ensure high-volume of images are delivered to meet specifications and requirements of the clients who I worked with on a one-to-one basis. Clients include: Select, Quiz, Ghost, Sister Jane, Hawes and Curtis, Virgos Lounge, Fila, Forever Unique and etc. Inducting freelancers and junior staff members to maintain the high standard imagery the company expects and meeting daily targets.
Photography - A* Film - A & Business - B