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Alice Farrow

Print Designer

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsTextile Designer - Junior Fashion Design

About me

Multi-talented individual who is strongly trend driven and innovative with the ability to produce a collection of prints in line with season trends and colour palettes. Good commercial awareness taking inspiration from trends, exhibitions, blogs, photography and foreign travel. Versatile drawing and hand painting skills with a unique handwriting that can be adapted to any brief. Highly proficient in computer software’s/systems Adobe Creative Cloud CS6 Photoshop, InDesign and illustrator, Microsoft Word, Excel and Powerpoint, Intranet and competent use with a graphics tablet. Dynamic team player with strongly developed written and verbal communication abilities. Extremely organised and efficient, confident working alone and within a team. Accustomed to working to a brief and meeting deadlines within a fast paced environment to the highest of standards. Creating mood boards and colour for forthcoming trends per season and presenting them to management, design and buying teams. Achievements: Winner of the print design competition The Cut for Evans. Full collection was launched in Spring Summer 2014 in all stores and online. Final Graduate Collection was shown on the Graduate Fashion Week catwalk; shortlisted for the final Gala Show and G21 Talent competition for George at Asda


  • Fashion
  • Textile
  • Clothing Print Design
  • Print Fabric Design
  • Analysing Trends
  • Fashion Textiles
  • Colour Trend Research Skills
  • Adobe Indesign/illustrator/photoshop
  • Painting
  • Design

Work history


Textile Designer


May 2016
  • Freelance
  • • Working with high street retailers M&S, Debenhams, Laura Ashley, Zara, Topshop, Miss Selfridge, Dorothy Perkins, Tesco, Whistles, Wallis, Warehouse, Sainsburys, River Island, Jacques Vert etc. • Researching trends and colour palettes and creating mood boards • Generating hand illustrated and painted designs • Create designs from start to finish on Photoshop and Illustrator for final product • Preparing prints to send to the suppliers and the mills • Recolou¬ring of prints and preparing artwork to fit briefs • Working closely with the Designers and Buyers • Generating hand illustrated and painted designs • Working at a fast pace to meet different design brief deadlines • Present to design teams and buying


Brand Consultant


May 2015
  • London, UK
  • Full Time
  • • Brand Specialist for Ladies Designer shoes KG Kurt Geiger, Kurt Geiger London, Grenson, Hudson, Hogan, Converse, Vans, Chie Mihara and UGG • Previous 7 months Brand Specialist for Mens Designer shoes KG Kurt Geiger, Kurt Geiger London, Paul Smith, Alden, Crockett and Jones, Bass Weejuns and Churches • Attending training event and trunk shows as a representative of Kurt Geiger • Providing training for the Sales and Brand Consultants on the new collections and developments within the brand • Achieve overall sales target through the effective management of customer flow • Demonstrate specialist knowledge of all my brands • Support the sales team in ensuring customers are shopping in every area of the store • Ensure optimum floor coverage at all times by control of daily rotas/breaks • Monitor sales performance, motivate other team members to deliver service excellence • Support the Branch Manager to monitor test shop results and take action to ensure standards always meet the Company minimum service level of 85% • Carry out service observations • Understand the latest fashion trends and looks, and use this knowledge to advise my team and clients of the appropriate merchandise from my brands to compliment the seasons look • Drive and ensure my team to develop client files for my specific brands, and always look for ways to enhance the levels of service provided and in turn maximise sales opportunities • Drive a high level of service by developing my client relationships, by providing the appropriate level of “after service” and by complying with the Harrods guidelines on service expectations. • Ensure the service myself and the team provide reflects the needs of my brands customers • Accountable for cashing up procedures, aswell as working out the ATV’s, IPT’s and conversion at the end of the day • Immaculately presented and representative of the luxury fashion forward brands in every way


Textile Designer

Orkum Tekstil

Oct 2016 - Nov 2016
  • Freelance
  • • Researching trends and creating reports and mood boards • Translating print trends into new season designs for clients • Hand painting and illustrating for new designs, mixing different medias • Create designs from start to finish on Photoshop and Illustrator for final product


Fashion Design Assistant

Jacques Vert Group

Feb 2014 - May 2015
  • Full Time
  • Designing prints for a variety of brands including Dash, Eastex, Kaliko, Planet, Colebrooke and Jacques Vert. Creating print options for both formal and casual wear, across an age range of 35 - 80 years. Working across a wide range of product/fabrics from Jersey, Wovens, Blouses, Dresses, Skirts and Outerwear. Design process duties: - Researching trends and colour palettes - Create mood boards - Hand illustrate and paint new design ideas - Present to design teams and buying - Create designs on Photoshop and Illustrator for final product - Working closely with design teams and buying - Liaise with print suppliers Additional responsibly include assisting the Design Director for various different tasks. Main responsibly is to research all core trends, shapes, fabrics, and prints every season. From this Trend Reports are created for all departments in the Jacques Vert Group.



Sep 2010 - Jun 2013