Alice James

Online Media Intern

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Brand Management
  • Email Marketing
  • Google Analytics
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Photoshop
  • Ecommerce
  • Search Engine Optimalisation
  • Metadata
  • Email Campaign Management

Work history

Currently

Online Media Intern

Propeller Communications

Oct 2015
  • • Working alongside and also independently with account managers, building design briefs, submitting changes and new additions to be added to websites. Updating events/ menus/ galleries straight to the live sites via the companies’ own content management system. • Trusted to create and mail email marketing campaigns in Photoshop and other software, using a bespoke marketing platform and autoresponder, improving open rates, testing headlines, etc. • Regularly conducts analysis of website visitors using Google analytics. Analyses behaviour such as time on page, visit flow, entry and exit pages, etc. to improve customer experience, reduce bounce rate. • Creating and rewriting website metadata, carrying out effective on page SEO, analysing and improving keyword content ratios and also managing website re-directs such as 301 and 401. • Working with booking consoles such as DesignMyNight and bookatable, making websites more efficient and responsive, improving visitor and user experience and increasing website conversion to sale ratios. • Linking up the websites to their social media pages. Viewing live Instagram/ Twitter/ Facebook/ Pinterest feeds on the website or a redirect to their pages on many different social platforms. Using Wordpress to update a website’s blog or update particular pages directly linked to the Wordpress feed. • Developed a sound understanding of Magento, a cutting edge ecommerce platform, using it alongside the company’s own ecommerce platform, learning how online shopping consoles and transactions work. • General office duties – including answering incoming phone calls and delivering any messages. Ensuring the office is kept to a very high standard, including the office bar and boardrooms. Greet and look after any visiting client, ensuring they have the best experience of the company.

Education

2015

Media, Culture and Journalism

University of South Wales

Aug 2012 - Jun 2015