About me

Nearly 20 years experience of working with fashion, beauty and luxury lifestyle brands within the communications sector, both in-house and agency side. A motivated and experienced leader who is skilled in business development, managing talent & brand partnerships and entertainment marketing strategy. Has a strong, personal network of industry and talent relationships.

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Work history

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VIP Talent & Influencer Partnerships ConsultantAlice Johnstone
Oct 2019London, United KingdomFreelance
Offering services including: VIP Talent & Influencer Seeding Celebrity Red Carpet Dressing Talent Event Attendance Brand & Talent Partnerships Clients: Brands: SLVRLAKE Vilshenko Markus Lupfer Agencies: Raven Bird PR 5th House Retail: The Shopkeeper Store
Director of VIP ServicesITB Worldwide
Jun 2016 - Jul 2019London, United KingdomFull Time
- The senior leader of the agency’s VIP & Events division, overseeing a team of 7. - Responsible for developing and executing entertainment marketing strategies and overseeing client service to ensure successful delivery of projects. - Play a key role in revenue generation and driving new business opportunities across the agency through pro-active outreach to relevant brands. About ITB: ITB delivers strategic and creatively led partnerships rooted in popular culture for brands focussed within the fashion, luxury and lifestyle industries. We create entertainment and talent based partnerships for global advertising campaigns, product collaborations, social influencer campaigns, product seeding/dressing, events and much more. Key Entertainment Marketing Services: VIP Services (Celebrity Event Guest List Management, VIP Product Seeding & Dressing, DJ & Live Performance Bookings, Personal Appearances) Talent Procurement Brand & Talent Partnerships Influencer Marketing Clients: YSL Beauty, Rag & Bone, Marni, Armani, Lark & Berry, Zuhair Murad, The Body Shop, Reiss, Lacoste, ghd, Luxottica, BOYY, By Timo. Breitling, Paul Smith, Kiehl's, Jo Malone, Urban Decay, Kerastase, Safilo Eyewear Group, Clarks, Jigsaw, LK Bennett. www.itb-worldwide.com

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Skills

• Fashion Marketing
• Celebrity Booking
• Celebrity Liaison
• Influencer Marketing
• Brand Partnerships
• Business Development
• New Business
• Talent Management
• Entertainment Industry
• Event Management

Education

1st Class HonoursLondon College of Fashion, UAL
Sep 1998 - Jun 2001London, United Kingdom
BA (Hons) Fashion Promotion