About me

A results focused and goal oriented individual who thrives on finding the toughest problem to solve, where they can learn and develop the most. Experienced in evolving and transforming eCommerce marketing capabilities within fast-paced ecosystems, developing and managing integrated creative campaigns, utilising online tools and platforms to implement company-wide marketing objectives and facilitating the creation of multi-channel content to improve consumer engagement.

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Work history

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Senior Marketing ExecutiveSpencer Ogden
Jul 2021London, United KingdomFull Time
● Spearheaded end to end marketing operations for a global business with a £100 million+ growing annual revenue ● Responsible for building and executing results-driven content plans to sustain brand consistency across all platforms ● Researched and produced rich blog content for industry-related topics and increased website traffic ● Managed the creation of communication strategies, materials, presentations, reports and training guides ● Partnered and liaised with internal stakeholders to deliver organisation-wide objectives and goals ● Oversaw website redesign, improved job board features and facilitated an uplift in job applications ● Setup and monitored campaigns by using LinkedIn pipeline builder and utilised A/B testing to track content performance ● Maintained and updated the company website, intranet site and internal marketing pages ● Operated as a member of the DE&I board and events committee and produced engaging content for internal comms
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Brand & Partnerships ExecutiveFusion Students
Feb 2019London, United KingdomFull Time
● Managed all social media communications across a range of platforms and improved Instagram engagement by 2.6% ● Created and implemented monthly content plans across social media channels, company website and weekly newsletter with an open rate of 20% ● Worked in partnership with the Digital Marketing Manager to create targeted Google and Facebook ad campaigns ● Developed community initiatives, including resident Facebook and Telegram groups and the social events calendar ● Provided leadership to internal teams, ensuring ad-hoc initiatives and critical campaign requirements were met

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Skills

• Brand Partnerships
• Marketing Management
• Marketing Strategy
• Marketing Reporting
• Marketing Research
• Marketing Analytics
• Marketing Branding

Education

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2.1 in Bsc (Hons) Management and Marketing of Fashion Textiles University of Manchester
Sep 2012 - Jun 2015Manchester, United Kingdom