About me
I am a MA Media & Communications postgraduate from Goldsmiths, UoL, and a History and Art History graduate from the University of Exeter, seeking a placement in creative and advertising agencies, as a junior planner or account executive.
Projects
- Achtung!Orlando Wood’s brand new work focuses on what it takes to attract and sustain attention with advertising. We partnered with Facebook to provide data on how we can use the research to make more effective online advertising. Orlando takes you on a journey with a film below to ultimately create advertising that has positive business effects, both online and on TV.
- Lemon (IPA, 2019)The latest publication from the IPA, written by Orlando Wood, Chief Innovation Officer, System1, argues that a golden age for advertising technology has been far from a golden age for advertising creativity. He shows how today's analytical culture has sent the industry's admired reputation for creativity into reverse. In place of a creative Renaissance, he maintains, we are now witnessing nothing less than a creative Reformation, a 'stripping of the altars'. Reducing what was once dazzling art f
Work history
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Research AssistantSystem1Research
London, United KingdomFreelance
Coded advertisements (digital and TV), using the Left-/Right-brain framework developed for Orlando Wood's 'Lemon' (IPA, 2019)
Results presented in 'Achtung!' during IPA EffWeek (2020)
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Research and Editorial AssistantBBC book by Peter York and Patrick Barwise
- SwitzerlandFreelance
* researching: fact checking, supporting data & quotes
* copyediting early version of manuscript
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Skills
- Leadership
- Marketing
- Social Media
- Fluent French
- German
- Writing
- Google Analytics
- Microsoft Office
- Public Speaking
- Research
Education
MA Media & Communication Goldsmiths, University of London
- London, United Kingdom
First Class MA Dissertation: 'Period Drama: Menstruation, Media and Menarchal Shame'
Modules: Film Producing Fundamentals, Design Methods and Processes, Feminist Media Cultures, Political Economy of the Media, Media Law and Ethics, Introduction to Media and Communications
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BA (Hons) Art History and History University of Exeter
- Exeter, United Kingdom
First Class BA Dissertation: 'Action Babes, Post-Feminism and Visual Culture in Hollywood'
Awards
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The Exeter Leaders AwardUniversity of Exeter
The Exeter Leaders Award is an extracurricular award recognising leadership roles undertaken at university which provides a framework to help develop leadership skills. It consists of a series of workshops, the completion of the Exeter Award, an application and a final presentation to a panel demonstrating how your leadership has developed.
Activities completed were: Captain of Netball Team A (UniLeague), 'Leadership Skills',
'Managing People', 'Understanding Psychometric Testing', 'Applying Commercial Awareness', 'Think About Project Management'.U
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The Exeter AwardUniversity of Exeter
• Required attendance to several career activities, as well as a small number of work experience, an online application similar to an online job application, and a final interview.
• Activities completed were: ‘Effective Applications’, ‘Careers in TV and Film’, ‘Persuading, Influencing and Negotiating Skills’, ‘Effective presentation Skills’, and ‘The Interview Experiece'