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Curious, stubborn and full of new projects and goals to set. I have always been engaged by the way we connect to each other and by our communicative choices that we use. To combine the observation through an optical lens with sociologic, strategic and branding knowledge, has allowed me to enter this constant developing world which is full of secondary roads to discover. As FASHION COMMUNICATOR: I am specialized on maximize the exposure and the market shares by collecting information from various sources, drawing up a marketing and a communication plan, suggesting practical actions that leverages media and extra-media Analysis and planning ability, besides words and imagines. My goal: combine clear messages, unique and efficient. As PHOTOGRAPHER: i define myself as a photography addicted person since i was 15 when i discovered this passion. The eye was learning to look more and to see less. This is my guiding rule for all the time i’m behind a camera and for all the time i deal with a new job. Especially during a reportage, my main goal is to make my presence less notable as possible so that everything around me can be natural and spontaneous… and me ready to capture it.Locked Pro Plan feature
Professionalism, Passion and Dedication are my fundamental points, that I have always implemented since the beginning of this journey. Some of my work can be seen on my website: http://www.alicepastorelliphotography.it/
ANDRES FASHION GROUP is an office specialized in activities of international mediation, procurement and sale of products that are produced by the most famous and important international fashion designers Since November 2015 to April 2016 I’ve took care of the photographic part. I take photos of their products to be put on their platforms, both in the headquarter ( Borgo dei Greci, Florence), but also in other Italian boutique.
I worked with XCONCEPT , a fashion start-up in Tuscany, specialized on the making of more unisex collection, in the international business, that are conceptual and inspired by fashion experiments more provocative and avant-garde. Since October 2015, I took care of the Instagram account, creating a new strategy of storytelling in the first stage and then taking the photos to publish.
Students gain experience of the typical working environment of a creative agency when completing two team projects that will form part of their portfolio. The MID-TERM PROJECT is about planning the launch of a new fashion magazine, with its target readership, budget, table of contents, mock-up, and minimum two pages featuring both editorial and commercial contents. Together with a fashion stylist colleague we realized: THE SEEKER MAGAZINE, a biannual lifestyle magazine called “The Seeker”, which goal is to show the concept about the difference between looking vs seeing with combination of storytelling and the use of characters to inspires its readers. The FINAL PROJECT focuses on writing an integrated marketing and communication plan for an emerging brand, Yiqing Yin. Including the use of media and extra media, and visualizing the key message in practice by using at least one of the media involved (e.g. video, packaging, installation, etc.).