About me
Marketing professional with a demonstrated history of working in the private and non-profit sectors. Skilled in Market Research, Business Development, Marketing Strategy, Live Events, and Branding. Experience in writing and implementing marketing strategies, content planning and production, and providing brand training. I've worked with national brands such as BBC, Morrison’s and PayPal. Now leading on marketing activity at the Nemetos
Work history
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Marketing ManagerNemetos
London, United KingdomFull Time
Stand alone marketing role promoting Nemetos in Europe, reporting directly to the CFO & Co-Founder.
• Develop and implement strategies (e.g. SEO and PPC) to drive traffic to our website
• Create and manage content marketing strategies, and social media planning
• Manage email and social media marketing campaigns
• Create, approve and oversee the creative development of promotional materials, advertisements, and other marketing-related projects
• Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Create and keep current content for the website
• Create surveys to gather market data for marketing material and campaigns
• Manage translations for both online and offline content
• Manage social media channels and content in line with company activity and marketing initiatives
• Work with our design team to develop new visual content for both online and offline media
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
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Marketing officerNDCS
- London, United KingdomFull Time
This stand-alone marketing role provides marketing support to the head of professional training and consultancy. This role involves Direct marketing, online, digital and e-marketing, and partner and third-party affiliate marketing.
• Lead a portfolio of events through their product lifecycle, project managing marketing campaigns to deliver against objectives and KPI’s
• Developed processes to improve workflow and quality of output
• Worked closely with senior stakeholders to drive collaboration and execution
• Created and executed strategic marketing plans
• Effectively managed annual marketing budget ensuring that activities were delivered to budget,
acting on opportunities
• Managing all marketing activity (digital and print) for the organisation’s annual conference, raising attendance by 45 % in my first year. Introducing and securing multiple sponsorships for the event
• Working with multiple teams to deliver end to end campaigns
• Created content and launched a new online eLearning portal
• Managing all direct marketing, website updates and social media activities (both organic and paid advertising) for the department
• Project managed a variety of marketing activity across print and digital at any given time
• Monitored and evaluated the success of the marketing activity for campaigns
• Liaising with designers on concept and creations
• Managed marketing calendars/schedules
• Part of the panel for the organisation commissioning team for approval of new products and services
• Copywriting for marketing materials
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Skills
- Photoshop
- Social Media
- Email Marketing
- Website Content
- SEO
- PPC
- Print Advertising
- Marketing
- Copywriting
- Communication