About me
Seven years of solid marketing expertise within the luxury sector, leading the conceptualisation of various marketing & communication strategies, raising brand awareness and brand identity while implementing digital technology to influence operational growth. Build and develop influential networks, utilising solid communication expertise.
Marketing & Communication Strategies | Email Marketing Campaign | E-Commerce & CRM | Content Creation | Adobe Photoshop & InDesign | Brand narrative & identity | Creative thinker | Project Management | Operational Growth | Public Relation | Luxury sector.
Noor Fares Jewellery Key Achievements:
- Establishing marketing communication strategy, from inception
- Writing promotional email campaigns and newsletters, increasing subscribers by 50%
- Drive web analytics, ensuring robust web presence, improved by 114%
- Develop PR outreach, doubling the number of press features and multiplying VIP product placements by 9 Portfolio available upon request
Work history
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Senior Marketing and Communication ManagerNoor Fares LTD
London, United KingdomFull Time
Noor Fares is renowned for her colourful, modern-day talismans combining ancient symbolism and contemporary style. I joined the company to set up a Marketing department ensuring brand positioning and development across all channels. Portfolio available upon request.
- Define and implement MKT & COM strategies, devising action plans prioritising partnerships
- Write specific promotional email campaigns and newsletters, increasing subscribers by 50%
- Implement CRM strategies to increase customer retention and loyalty rate
- Drive web analytics & SEO, ensuring robust web presence that has been improved by 114%
- Secure sustainable collaborations to increase brand awareness
- Execute and activate key brand projects i.e: Sotheby’s virtual charity auction
- Create collages and creative pack-shots to best promote the brand across digital channels
- Manage creation of look books, line sheets and printed collaterals
- Conducting market research to keep ahead of trends and competitors marketing movement.
- Liaise with worldwide concept stores and PR agency, domestic market, to increase visual impact, building a strong network and raising the number of annual features by 2.
- Develop international PR outreach to improve brand awareness, doubling the number of press features and multiplying VIP product placements by 9 including Jodie Comer, Arizona Muse, and Gemma Chan amongst others.
- Organise events, including Vegas Couture Trade Show (proudly winning Couture Design Awards under “coloured gemstones below $20K”), Paris Fashion Week, New York & London Collection’s launch, PAD London, developing network and securing an average of 4 press coverages per event including some sales in the following month.
- Raise brand visibility and defined unique experience through specific worldwide trunk-shows
Skills
- Marketing
- Marketing Strategy
- Project Management
- Communication Strategies
- Communitcation Skills
- Leadership
- Creative