Alicia Gaworska

Alicia Gaworska

Strategy DirectorLondon, United Kingdom
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Alicia Gaworska

Alicia Gaworska

Strategy DirectorLondon, United Kingdom
About me
Biologist and strategist. Loves biodiversity. Loves design and simple, big impact ideas. Hates fiddling around at the edges. Hates things being called strategy when they're not.
Projects
  • Welcome to EQ
    Welcome to EQCampaign to launch the EQ sub brand and new luxury positioning. Brand identity for sub brand and 4 car lines.
  • Immortal G-Class
    Immortal G-ClassGlobal G-Class campaign centred on the fact that 80% of all G-Classes are still on the road today.
  • Mercedes EQC x The Weeknd
    Mercedes EQC x The WeekndGlobal brand campaign partnering with The Weeknd to launch Mercedes Benz's first fully electric car.
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Projects credited in
  • Mercedes-Benz S-Class - MBUX Experience
    Mercedes-Benz S-Class - MBUX ExperienceThe S-Class experience is defined by the next-gen operating system MBUX with the famous voice control and "Hey Mercedes". Intuitive, designed for you – including features like fingerprint recognition.
  • Mercedes-Benz C-Class
    Mercedes-Benz C-ClassClient: Mercedes-Benz Agency: Antoni Garage
  • Mercedes Benz 'Design'
    Mercedes Benz 'Design'Music: MMODE 'Oh! You Pretty Things' (David Bowie Cover)
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Work history
    Natoora logo
    Natoora logo
    Head of MarketingNatoora
     - London, United KingdomFull Time
    Leading all marketing at a fast growing produce company.
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    Strategy Directorantoni
     - Berlin, GermanyFull Time
    Leading Strategist across major global and regional Mercedes brand campaigns. Lucky enough to also work on Mercedes' brand architecture and business strategy.
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Skills
  • Brand Strategist
  • Communication Planning
  • Digital Campaigns
  • Brand Architectue
  • Integrated Marketing
  • Social Media Marketing
  • Customer Journey
  • Content Marketing
  • Channel Strategy
  • Brand Design