About me

Biologist and strategist. Loves biodiversity. Loves design and simple, big impact ideas. Hates fiddling around at the edges. Hates things being called strategy when they're not.

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Projects

• Welcome to EQCampaign to launch the EQ sub brand and new luxury positioning. Brand identity for sub brand and 4 car lines.
• Immortal G-ClassGlobal G-Class campaign centred on the fact that 80% of all G-Classes are still on the road today.
• Mercedes EQC x The WeekndGlobal brand campaign partnering with The Weeknd to launch Mercedes Benz's first fully electric car.

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Projects credited in

• 2

  Mercedes-Benz S-Class - MBUX ExperienceThe S-Class experience is defined by the next-gen operating system MBUX with the famous voice control and "Hey Mercedes". Intuitive, designed for you – including features like fingerprint recognition.
• 1

  Mercedes Benz 'Design'Music: MMODE 'Oh! You Pretty Things' (David Bowie Cover)
• 1

  Mercedes meA series of 10 social media films promoting the features of the Mercedes me app.

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Work history

Head of MarketingNatoora
Feb 2021 - Jul 2022London, United KingdomFull Time
Leading all marketing at a fast growing produce company.
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Strategy Directorantoni
Jan 2017 - Dec 2020Berlin, GermanyFull Time
Leading Strategist across major global and regional Mercedes brand campaigns. Lucky enough to also work on Mercedes' brand architecture and business strategy.

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Skills

• Brand Strategist
• Communication Planning
• Digital Campaigns
• Brand Architectue
• Integrated Marketing
• Social Media Marketing
• Customer Journey
• Content Marketing
• Channel Strategy
• Brand Design