Alicia is a multidisciplinary designer based in Amsterdam. She works with local and international clients to create meaningful design across multiple brand touchpoints.
Alicia's diverse experience in a range of working environments has given her the ability to solve problems through innovative, conceptual design. Her mission is to create meaningful design that communicates and connects to the intended audience.
She’s currently open for freelance opportunities. Interested in working together, get in touch.
Projects
- Amsterdam Dance Event New PlatformAfter a longtime coming we set out to envisage the new platform for ADE; Amsterdam’s leading electronic music event. This strategy-led project would redefine how ADE communicates to 390,000+ visitors and make visiting the event a seamless experience. We set out to define the core of who ADE is, how we can handle an extensive, varied program and do it all whilst engaging and inspiring its audience.
- Procure It MicrositeProcure It is an enterprise marketplace platform developed to transform procurement processes. We were engaged to help launch Procure It's multi-layered product. To make Procure It stand out in a traditionally static industry we employed a team of assistants designed to help explain and guide users through Procure It's processes, features and benefits. Role: Lead UX / Design / Identity / Illustration Agency: The Colour Club
- AO Drinks Brand Creation & PlatformBrand creation, packaging and website for AO Drinks: plant-based milk drinks for people on the go. Together with the team at Chello, we positioned the new healthy drink range to stand out from the regular grab-and-go products. Within a few months, AO Drinks was conceptualised, executed and distributed to supermarkets across Australia. Role: Website / UX / Identity / Packaging / Art Direction Agency: Chello Agency
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Work history
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Senior Visual DesignerSuperhero Cheesecake
Amsterdam, NetherlandsFull Time
Skills
- Graphic Design
- Digital Design
- Branding
- Strategy
- UX Design
- UI Design
- Print Communications
- Typography
- Concept Creation
- Art Direction