Alicia Newn

Digital Marketing Strategist

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Projects

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  • Alicia Newn
  • Advertising, graphic design, Art, Creativity, photoshop

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  • Alicia Newn
  • photography, travel, photostory, Photo Journalism

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  • Alicia Newn
  • marketing, campaign, crowdfunding, design, social media, offline promotion, startup

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About me

 

An enthusiastic and passionate marketer who embraces creativity and innovation, eager to continuously learn about the psychology behind customer engagement with brands. I have developed a strong work ethic of integrity and responsibility, with the goal to create an impact with my high quality of work especially whilst working with a team. I am currently seeking career opportunities within EMEA with a keen interest in brand management and consumer engagement, determined to move forward in my career.

Skills

 

  • Customer Service
  • Creativity and Innovation
  • Brand Management
  • Advanced Social Media Knowledge
  • Photoshop
  • Basic Website Building
  • Applied Market Research
  • Customer Engagement
  • Customer Experience
  • Digital Marketing Strategy

Work history

2016

Marketing Communications Intern

Camborne Capital Ltd

May 2016 - Sep 2016
  • London, UK
  • Internship
  • Camborne Capital is an investment company, who seeks to produce long-term, stable cash flows by investing in sustainable real estate, renewable energy and power infrastructure assets. The Build to Rent (‘BTR’) sector in the UK is rapidly emerging as an asset class in its own right. Purpose-built market rented accommodation, professionally developed and managed, has become hugely attractive to both investors and consumers. Camborne’s goal is to deliver 5,000 energy efficient homes over the next 5 years under their brand 'Hygge'. ✔︎ Conducted suitability analyses for potential sites. This included market research on planning status, demographics, competitors and rental prices. ✔︎ Prepared investor facing materials. ✔︎ Conducted a brand analysis of Hygge and competitors in the UK. ✔︎ Responsible for enhancing the existing marketing strategy for the Company's PRS brand Hygge. ✔︎ Developed B2C communications and branding strategy reflecting the company's activities and milestones. ✔︎ Conducted further research on the importance of branding in property for master's thesis. www.hyggehomes.co.uk

2015

Marketing Intern

PAR F&B Sdn Bhd

Jun 2015 - Aug 2015
  • Brunei
  • Internship
  • PAR F&B Sdn Bhd is the licensed franchisee of the Coffee Bean & Tea Leaf (CBTL) in Brunei and East Malaysia. ✔︎ Creative content creation for Social Media platforms, mainly Instagram and Facebook to increase awareness ✔︎ Proposed detailed product development of the “Grab N’ Go” products and the all day Breakfast menu to Board of Directors which has been implemented in Q4 2015. ✔︎ Conducted product and market analysis through online surveys, observation and interviews with suppliers and consumers to better understand the current environment. ✔︎ Assisted in the planning and execution of the official opening event of Coffee Bean and Tea Leaf’s 12th outlet in Brunei.

2014

Receptionist

ABode Hotels and Michael Caines Restaurants

Oct 2013 - Mar 2014
  • Manchester, UK
  • Freelance
  • ✔︎ Administered room and restaurant reservations, and dealt with guest accounts in line with company policy in a prompt and efficient manner. ✔︎ Analysed end of day sales reports, kept up-to-date with current promotions and hotel pricings in order to implement hotel marketing strategies; maximising bedroom and other sales opportunities. ✔︎ Assisted team in gaining some of the highest upsell records for Q4 2013 and Q1 2014.

2013

Sales Executive

The Dorchester

Jul 2013 - Aug 2013
  • London, UK
  • Internship
  • Luxury 5-star hotel in Mayfair, part of the Dorchester Collection and home to one of UK’s two 3- Michelin-star restaurants; Alain Ducasse. ✔︎ Maximised customer turnover and sales through effective table management of the nine restaurants within the three UK Dorchester Collection properties; The Dorchester, 45 Park Lane and Coworth Park. ✔︎ Took lead in several daily meetings, updating team members with current hotel trends, promotions and collaborative events. ✔︎ Trained new comers in the initial stages of their induction week.

Education

Currently

MSc Marketing Strategy and Innovation

Cass Business School

Sep 2015
  • London, UK
  • Dissertation on the Importance of Branding within the Build to Rent sector in the UK

2014

BSc Institutional Management, Hospitality Management

Manchester Metropolitan University

Sep 2011 - Jul 2014
  • Manchester, UK
  • Graduated with First Class Honours Research Dissertation on The Use of Smart Device Technology in the Hotel Industry and its Impact on Guests & Hoteliers Co-captain of the co-ed team and committee member of MMU’s Cheerleading team. Brought home 5 winning trophies during the BCA Nationals Championship 2013 (2012-2013)

2010

BTEC Foundation Diploma Art Design

Manchester School of Art

Sep 2009 - Jul 2010
  • Manchester, UK
  • Graduated with Distinction Granted a Merit Award of £1,000 by the Scholarship Committee

Awards

2014

Certificate of Excellence

Manchester Metropolitan University

  • Department certificate in recognition of high achievement in Hospitality Management Programme

2010

Rebecca Little Memorial Award

Manchester School of Art

  • Outstanding performance and high achievement in subject area