For ten years, Alicia has worked both brand-side, in content and communications, and at some of the UK's greatest print and online destinations.
Following stints at The Daily Telegraph, Elle UK, Matchesfashion.com, Net-a-Porter and Stylist Magazine, where she worked alongside industry stalwarts Hilary Alexander, Lisa Armstrong, Lorraine Candy and more, Alicia moved in-house and oversaw content and communications strategy for Anglo-Swedish watch brand, Larsson & Jennings. Having built the brand from start up to multi-million pound global brand in just four years, she left to launch her own consultancy in March 2017.
Alicia now specialises in photography and art direction for an ever-expanding roster of fashion and lifestyle brands, including Vilshenko, So It Goes Creative, Asceno London, Trouva and Partnership Editions, amongst many others.
Alicia has also co-founded sustainability-focussed resale site, The Resolution Store, in August 2018, which she runs alongside her consultancy.
Get in touch: alicia@aliciawaite.com
Projects credited in
- TwentySix magazineBi-annual magazine published and curated in-house by Larsson & Jennings, consisting of observational features, photo shoots and interviews with friends of the brand and contemporaries within the creative industries. I acted as Sub-Editor and Contributor for the first and second issues.
Work history
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Creative ConsultantAlicia Waite Consulting
London, United KingdomFreelance
Head of ContentLarsson & Jennings
- London, United KingdomFull Time
Planning, strategy, production and creative direction of all in-house content, including seasonal omni-channel campaigns crossing stores, website, email, digital marketing and social media, plus lookbooks, press and sale packs.
Editor of in-house magazine TwentySix by Larsson & Jennings, a 160-page biannual title encompassing product stories, artist collaborations and editorials, now sold in six retail partners, including the Design Museum, Tokyo Bikes, and Concept Store Y after just two issues.
Other responsibilities: commissioning content for Studio updates and digital marketing assets, product design, lifestyle photography, in-store marketing initiatives, copy-writing, gifting and client entertaining.
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Skills
- Fashion
- Marketing PR
- Journalism Copywriting Skills
- PR Marketing Manager
- Photography
- Social Media
- Writer
- Fashion Writer
- Photoshop
- Abobe Indesign/photoshop/illustrator
Education
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BA(Hons) English Literature and Language (Newcastle University
- Newcastle upon Tyne, United Kingdom
ABC Diploma in Foundation Studies in Art and DesignLondon College of Fashion, UAL
- London, United Kingdom