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Alicia Waite

Freelance Creative Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Marketing Manager - Head of Content

Projects

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About me

Using eight years experience in the fashion industry, at some of the UK's greatest print and online destinations (The Daily Telegraph, Elle UK, Matches, Net-a-Porter, Stylist Magazine) where she has worked alongside industry stalwarts Hilary Alexander, Lisa Armstrong, Lorraine Candy and more, Alicia is now both creative marketing consultant and editor of in-house publication TwentySix magazine at Anglo-Swedish watch brand Larsson & Jennings.

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Skills

  • Fashion
  • Marketing PR
  • Journalism Copywriting Skills
  • PR Marketing Manager
  • Photography
  • Social Media
  • Writer
  • Fashion Writer
  • Photoshop
  • Abobe Indesign/photoshop/illustrator

Work history

2017

Head of Content

Larsson & Jennings

Dec 2015 - Mar 2017
  • London, United Kingdom
  • Full Time
  • Planning, strategy, production and creative direction of all in-house content, including seasonal omni-channel campaigns crossing stores, website, email, digital marketing and social media, plus lookbooks, press and sale packs. Editor of in-house magazine TwentySix by Larsson & Jennings, a 160-page biannual title encompassing product stories, artist collaborations and editorials, now sold in six retail partners, including the Design Museum, Tokyo Bikes, and Concept Store Y after just two issues. Other responsibilities: commissioning content for Studio updates and digital marketing assets, product design, lifestyle photography, in-store marketing initiatives, copy-writing, gifting and client entertaining.

2013

Social Media Specialist

Elle UK

Jan 2013 - May 2013
  • London, United Kingdom
  • Freelance
  • Rebuilt omni-channel social media strategy for UK's leading fashion magazine.

2015

Marketing Manager

Larsson & Jennings

Nov 2012 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Launched Larsson & Jennings to the British public through traditional and digital public relations channels, blogger outreach, content creation, events and gifting strategy. Cultivated still-standing relationships with top tier titles such as Vogue, GQ, Esquire and The Daily Telegraph, and produced collaborative events with Boiler Room and Soho House, showcasing the brand to target audience. Launched first own-brand store, which took £1million in first month, and 50% of business share in first 12 months. Aided first wholesale partnerships with Liberty London and Net-a-Porter.com. Launched brand in USA, Australia, Sweden, Germany and Denmark with personal visitations and events creating the brand’s top markets outside UK.

2012

Journalist

The Daily Telegraph

Jun 2009 - May 2012
  • London, United Kingdom
  • Full Time
  • Wrote daily news and comment pieces for online, and full page features for fashion pages of newspaper. Built traffic-driving content galleries, maximised SEO and visit duration. Co-ordinated daily fashion team diaries including fashion weeks, assisted on shoots, trained work experience.

Education

2009

BA(Hons) English Literature and Language (

University of Newcastle

Oct 2006 - Jun 2009
  • Newcastle upon Tyne, United Kingdom

2006

ABC Diploma in Foundation Studies in Art and Design

London College of Fashion

Oct 2005 - Jun 2006
  • London, United Kingdom