About me
Brand planner with a cross-industry background. Experience in strategic planning, creative & tech. 2 years working with international VR startup, developing concepts and accompanying clients in leading change. Developing meaningful brand activation and positioning ideas based on consumer insights, trends, market research.
I believe that advantage is not in the technology itself, it is in who can use it better. Translating a good idea into the best tactics.
I stand for the underdog VR/XR/3D Sound/360 Video/Interactive experience creatives and technicians who are afraid of the obvious and have a right skillset to make it simple, yet powerful.
Passionate about design, design-thinking concepts, simple yet quality things. Lived in Scandinavia, love to travel. Happy to work with social innovation & CSR initiatives, as I trust in being kind, empathetic and open to meaningful impact.
Guest lecturer; run several workshops on VR for the Future of Branding, VR for education, branding for startups. Jury member at "Ideju Kauss", annual Latvian innovative startup idea competition. Recognised by the US Embassy in Latvia as one of the women leading positive change and innovation.
Work history
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Brand Strategist, PartnerVividlyapp
LatviaFull Time
One of the first Baltic startups working with the Virtual Reality technology to embrace positive change and innovation in communication and customer experiences.
Founded by architect, Vividly started at the forefront of design, architecture & strategic communication, growing into innovation strategy consultant for regionally important planning and reconstruction projects, i.e. digitalising and visualising Rail Baltica Riga Central Station.
In Vividly, we believe that VR technology can make people more compassionate, more empathetic and more connected. We're able to convert 3D environments into interactive project presentations accessible on desktop and mobile devices on web, with no apps or downloads needed. Support with engagement and communication strategies for immersive media (VR, XR) integration into your brand, marketing, and customer relations strategies.
Strategic plannerDDB Worldwide
- LatviaFull Time
Developing brand and campaign strategies based on data and insights into human truths. Defining brand and product uniqueness and direction that best resonates with their target audience and serves a higher brand purpose. Being part of 15+ consulting projects, both local and international markets.
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Skills
- Strategic Branding
- Strategic Communications
- Immersive Experience
- Design Thinking
- Client Acquisition
- Project Management
- Consumer Research
- Analysing Trends
- Ideas Development
- Concept Creation
Education
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Master in Business AdministrationRISEBA
- Latvia
International business development, planning, and marketing courses.
Master Thesis: "Added value of Social Network Analysis (SNA) strategic application in RISEBA University advancement", investigating social structures through the use of networks and graph theory. Thesis served as a basis for RISEBA University alumni club foundation and alumni relations strategy.
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Business and European StudiesRiga International School of Economics and Business Administration
- Latvia
Additional certificates in English for Business, Business Administration, Spoken English for Industry and Commerce
Extensive 4-week French language course in the city of Tour, France
Bachelor Thesis: Corporate Social Responsibility as Effective Tool Towards Sustainable Benefits of Sporting Goods Company: Adidas Baltics
The relevance of this issue was signified with knowledge-on-demand by the adidas Baltics team. Recommendations were taking into account when running social events & CSR initiatives in the Baltics
Awards
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Alumni of the yearRISEBA University
Recognition from the university administration, alumni and student network for being active in student engagement, guest lecturing and introducing an experiential course "VR for the future of Architecture and your creative work" at the Faculty of Design & Architecture (FAD). Video feedback from students: https://vimeo.com/260916341R
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Master's Thesis awardRISEBA University
Master Thesis: "Added value of Social Network Analysis (SNA) strategic application in RISEBA University advancement", investigating social structures through the use of networks theory and graph theory. Mapping and measuring of relationships and flows between people & groups to suggest the most effective alumni relations and student engagement strategy.