About me

I am running a small independent design practise focusing on visual identities. With background from Moscow, Prague & Melbourne, I strongly believe in looking for inspiration worldwide - and then adjusting it to the context of the place or a project.

QuestionsProjectsExperienceTeam

• Hi, any freelance / independent designers / small studio owners who want to form a cube?

Projects

• 4

  Wild & Coco“Hi, we have this brand that is completely crazy and we don’t like that anymore. Could you come to our favourite yoga studio with us? We want to explain the vibe we are after.” ‍ This above is in the core of the rebrand for a range of coconut product under the name of Wild & Coco. I came up with a concept of zen garden - the place of harmony where products exist and to which customer is invited. While the packaging itself is based on modern typographical layout and elevating gold accents, wilde
• 2

  DOMANI È VACANZADOMANI È VACANZA brings a little of the holiday vibe into the hustle of everyday life. Translated from Italian as “tomorrow is a holiday” the brand enables customers to enjoy a well mixed cocktail at home with ease. Packaging design reflects a feeling of sun filled summer days, playing with bright colors, modern typography and abstract shapes, that illustrate drinks’ ingredients or garnishes.
• Robin ParrBranding suite for a leather bag designer.

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Work history

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Graphic Designeralishu
Jan 2016Prague, CzechiaFreelance
I run my own graphic design studio, working with wide array of clients. My main focus are brand identities - and creating long lasting relationships with the people I work with.
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Design Course LecturerPrague College
Feb 2018 - Jun 2018Prague, CzechiaFreelance
Co-lecturing a course on branding at my alma-mater, Prague College.

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Skills

• Creative Direction
• Creative Art Direction
• Visual Identity
• Branding Identity
• Branding Ideas
• Branding Design
• Packaging Design
• Concept Creation
• Editorial Design
• Idea Generation

Education

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(BA hons) Graphic DesignPrague College
Sep 2014 - Oct 2017Prague, Czechia
Studied graphic design, managed to get out of it with 1st Class Honors. Figured that sounds well enough to put on a resume.
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Communication Sciences (Journalism) BScCharles University in Prague
Sep 2011 - Aug 2014Prague, Czechia
Studied journalism with a major in photojournalism.

Awards

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Pencil AwardD&AD New Blood Awards
An award for the project of simple cosmetics called B, developed during my BA year at university. https://www.dandad.org/profiles/person/136523/alina-shupikova/