Alisha Wong

Senior digital VM manager

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Branding
  • Digital
  • Creative
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Web Content
  • Creative Direction
  • Online Campaigns
  • Creative Thinking
  • Powerpoint

Work history

Currently

Senior Digital VM Manager

Burberry

Sep 2013
  • Work cross functionally to support assertive digital targets and innovative growth. Input into optimised merchandising strategies, aspirationally aligned marketing initiatives, and visually merchandised journeys. Essential role in enriching the relationship between the physical and digital Burberry for a seamless customer experience. Manage the digital styling team for all Burberry.com product imagery.

2013

Digital Visual Merchandising Manager

Burberry

Feb 2012 - Sep 2013
  • Curate the global online store from a commercial and creative point of view to enhance customer experience on product pages. Ensure the visual layout supports the Burberry brand and enhances the marketing calendar. Work with multiple departments to maintain visual consistency across product categories, emails and landing pages, as well as to develop creative direction for the online store.

Education

2007

Public Communications and European Culture

University of Technology, Sydney

Feb 2003 - Nov 2007
  • BA Communications & BA International Studies