Work cross functionally to support assertive digital targets and innovative growth. Input into optimised merchandising strategies, aspirationally aligned marketing initiatives, and visually merchandised journeys. Essential role in enriching the relationship between the physical and digital Burberry for a seamless customer experience. Manage the digital styling team for all Burberry.com product imagery.
Curate the global online store from a commercial and creative point of view to enhance customer experience on product pages. Ensure the visual layout supports the Burberry brand and enhances the marketing calendar. Work with multiple departments to maintain visual consistency across product categories, emails and landing pages, as well as to develop creative direction for the online store.
BA Communications & BA International Studies