About me

Experienced at working at C-Suite level specialising in media planning, strategy, organisation & agency management. Roles in both client and agency environments bring a higher level of understanding of businesses and industry verticals. My experience ranges from brand marketing to creative and advertising agencies to media agencies, therefore bringing broad but deep expertise across a range of organisational functions. Verticals in which I have experience range from travel/leisure to retail and FMCG/healthcare to fashion and beauty giving in depth knowledge of consumer targeting and vision. Expertise in using Mar Tech, Data and innovations to make smarter ROI based media decisions & target consumers with precision but at scale. Passionate about how to bring traditional media more into the tech era, as well as learning about new tech and media innovations in digital.

QuestionsProjectsExperienceTeam

Projects

• 3

  Multiple Media PartnershipsMedia Partnerships including Love Island and Rimmel,

Work history

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Global Media Vice PresidentCoty Inc
Jul 2016London, United KingdomFull Time
Lead and manage the relationship with all Media agencies • Drive global media vision, strategy and execution • Lead Global Joint Business Plans and Strategic Partnerships with global media players, such as Google, Snapchat, Amazon • Create best media processes and implement strategic directives • Improve trust and transparency in the media supply chain ecosystem by reducing ad fraud, driving viewability and verification and implementing brand safety controls • Lead Media Negotiations with core global partners • Deliver Media effectiveness and efficiencies by maximizing the value of our media investment through effective negotiation and deal management. • Drive data leadership from media • Lead Global E-Commerce Media Buying • Lead Media Budget Calculations Process to fuel growth • Lead media agency financial audits and media deal management • Drive capabilities programs for Media across the organisation
Global Strategy PresidentPublicis Media
Feb 2012 - Jul 2016London, United KingdomFull Time
Strategic lead across Brown-Forman client globally including brands such as Jack Daniels, Southern Comfort, Finlandia Vodka and Super Premium whiskeys such as Woodford Reserve. Leading Communications Planning, working closely with brand leaders, other agency leads to deliver seamless consumer experiences and strategies that impact sales, brand health and engagement.

Skills

• Marketing
• Media
• Team Leadership
• Digital Strategies
• Digital Media
• Integrated Marketing