About me

I’m a London based freelance Graphic Designer, with over 15 years’ experience working across corporate, retail, charity and public sectors, both in-house and agency side. I’m a skilled communicator, delivering compelling, user focused design solutions across a wide range of channels. I can interpret a complex brief and produce original and innovative ideas that reflect an organisation and its values. Recent clients include Aviva, DHL, Ernst & Young, Vodafone, Visa, Bank of New York, Ministry of Justice, John Lewis Partnership and Dixons Carphone. I was also an in-house Digital/Brand Designer for 7 years prior to going freelance.

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Projects

• GWR Black Friday campaignThe brief was to explore different concepts for 2022 Black Friday offer, then develop client's preferred route and design campaign assets for three phase delivery across various channels. Working closely with a copy writer, three visually different concepts were proposed. The client preferred the illustrative ‘Smart Cookie’ route. This was the outlier in terms of style, but had strong potential for using animation, and clever copy lines. The illustration was re-worked to be more cookie like an
• Transport for London (TfL) Pensions site UX/UI reviewA speculative proposal on behalf of Willis Towers Watson to review and propose enhancements to TfL's staff pensions web pages. The project kicked off with a UX review (image 1) of the pensions home page and subsequent pages. Following this I created a couple of wireframe options for the home page UI layout (image 2). Outside of the original brief I developed the wireframes into full UI design mockups using Sketch (image 3).

Projects credited in

• HTML emailsPutting my new HTML & CSS skills to the test, I worked on a range of emails both under the watchful eye of my talented Digital Designer colleague and alone. I enjoy how precise coding needs to be but will always try to push the boundaries of what is possible, all within a brand's limits.

Work history

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Senior DesignerWillis Towers Watson
Nov 2019 - Apr 2020London, United KingdomFreelance
Working in the fast-paced Design Studio team for the Change and Change Management department at global advisory, broking and solutions company Willis Towers Watson. Clear communication, attention to detail, a quick turn around and a strong understanding and interpretation of a client’s brand guidelines were essential to the role. • Involvement at all stages of concept, design and artwork of print and digital pensions and staff benefits materials for high profile clients including Aviva, DHL, Ernst & Young, Vodafone, Visa and Bank of New York. • Design of UI layouts for Willis Towers Watson pensions modeler product. • Transport for London pensions site UX review, wireframes and UI mockups created for proposal.
Communications DesignerMinistry of Justice, UK
Dec 2018 - Jun 2019London, United KingdomFreelance
Working within the HMPPS Communications team, I worked closely with account managers and other departments to design and artwork posters, reports, email templates, and other graphics for the Prisons and Probation Service. • Concept, design and artwork of anti-corruption poster series for the launch of a new Counter Corruption Unit. • Designed and produced annual business report for Youth Custody Service (YCS) and new Prison Officer Guide. • Design and creation of a suite of Mailchimp email templates for the team to use for Prisons, Probation and YCS.

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Skills

• Multi-platform
• Websites
• Interface Design
• Web Page Design
• Photoshop
• Artworking
• Photo Editing
• UI Design
• Print Design
• Digital Design

Education

2:1 (BA Hons) Graphic DesignUniversity of The Arts London (UAL)
Sep 1999 - Jun 2002London, United Kingdom
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HND IllustrationSwindon College
Sep 1992 - Jun 1994Swindon, United Kingdom
2 x Distinction and 2 x Merit

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