About me
I am a Writer, Project Manager and Brand Consultant dedicated to transforming creative ideas into something of cultural and commercial value. I have an unrelenting curiosity about the world around me, with a passion for the people in it who strive to do things differently.
Projects
- Preface to a Place - A brand blueprint for a new community in DubaiThe project: "With a plot of desert land as inspiration, Winkreative helped Majid Al Futtaim Communities – one of the leading developers in the Middle East – define and articulate their vision to guide masterplanning for an ambitious new development." - Winkreative I worked as a project manager at Winkreative and together with the team built a brand positioning and visual identity deeply rooted in cultivating a sense of community and cultural life. The name, Tilal Al Ghaf, was inspired by the
- The Avior - branding a Tokyo residence redefining luxuryThe project: "How do you unify two separate residential buildings? This was the challenge faced by global developer Westbank and Tokyo-based architects OSO. The Avior merges the best of European and Japanese architectural values with a sophisticated sense of duality that Winkreative carried through the brand’s identity and communications." - Winkreative What we created: A bespoke brochure exploring the architectural vision for The Avior accompanied by vibrant illustrations by Grace Helmer which
Work history
Digital ProducerThe Guardian
Sydney, AustraliaFull Time
C
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Senior Digital Project ManagerConcrete Playground
Sydney, AustraliaFull Time
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Skills
- Branding Projects
- Budget Proposals
- Agency Briefing
- Competitor Research
- Facilitating Workshops
- Blog Writing
- Brief Writing
- Brand Strategy
- Content Writing
- Editorial Writing
Education
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Bachelor of CommerceUniversity of Technology, Sydney
- Sydney, Australia