About me

A motivated marketing manager with 4+ years of experience working in the airline (B2C) and telecommunications (B2B) industries. Skilled in social media marketing, partnerships, stakeholder management, omni-channel marketing, 360° campaign delivery, loyalty marketing, affiliate marketing, CRM and brand management. Known for being an approachable, digitally focused team player. Looking for a new challenge in the craft beer industry.

QuestionsProjectsExperienceTeam

Projects

• 3

  Cross-Channel Creative ExecutionWorked with creative agency to produce a consistent look and feel using typography and an adaptable lock-up, changing depending on messaging, seasonality and market requirements. Delivered a suite of always-on assets to be used across paid and owned channels.

Work history

Partnerships Marketing Manager - Financial ServicesBritish Airways
Jan 2018Longford, United KingdomFull Time
Manage portfolio of 5 global co-branded credit cards, notably with Chase bank in the US. Responsible for developing and managing the annual marketing plan ensuring optimal acquisitions and restricted card churn. Key stakeholders: Partner Managers at the Banks and Avios Group Limited, Revenue Management and Customer Strategy & Campaigns teams. Marketing budget responsibility of £1million driving revenues of £40m. Key responsibilities and achievements: • Personalised CRM strategy – collaborated with the personalisation and analytics team to identify audience segments within the customer and booking lifecycles, overlaying partner metrics to deliver customer relevant messages at the right time using Pega decisioning technology, to improve satisfaction in comms, new card acquisitions and retention. • Optimised media investments – optimised acquisition strategy to deliver click through rate improvements of up to 50% whilst maintaining budget spend and improving relevancy for customers. • Championed new channel opportunities – introduced new channels such as: digital display on affiliate websites, in-journey media and augmented reality (AR), experiential in high impact placements, to broaden the partner marketing mix, increasing reach and brand awareness. • Leveraged partner channels to support revenue targets – collaborated with the partner to plan a calendar of always-on customer touchpoints and events to drive ongoing customer retention. • Proposition scoping and development – commissioned competitor analysis to validate the card proposition competitiveness. Utilised findings to alter the card proposition accordingly, driving customer tenure and reducing switching between different products on the market. • Mitigated financial risks – established ways to reduce the risk of loophole exploitation within the card proposition, such as post-pin verification, resulting in the lowering of revenue losses. • People management – mentored new starters within the team and have been fast-tracked onto the People Management training scheme, covering commercial decision making through to developing high performers. Led a team of 10 Wellbeing and Inclusion advisors across all levels of the business using senior stakeholders to lobby change e.g. How employees are cared for within organisation restructures.
Partnerships Marketing Manager - RetailBritish Airways
Apr 2016 - Dec 2017Longford, United KingdomFull Time
Controlled more than 30 different retail partnerships of varying sizes globally. Most notably: Tesco and Shell. Key stakeholders: Partner and Product Managers at Avios Group Limited, Brand and Analytics teams internally. Marketing budget responsibility of £150,000 driving revenues of £10 million.

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Skills

• Marketing
• Stakeholder Management
• Partnerships
• Digital Marketing
• Social Media Marketing
• Marketing Strategy

Education

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BSc ManagementRoyal Holloway, University of London
Sep 2010 - Jun 2014Egham, United Kingdom
First Class (Hons) Relevant courses included: Marketing and Management, Advertising & Promotion and Principles of Marketing.