Alita Serra

Alita Serra

Visual and motion designerLondon, United Kingdom
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Sofia Ferreira Santos
Kane O'Brien
Marcus Hood
Alita Serra

Alita Serra

Visual and motion designerLondon, United Kingdom
About me
Hi, I'm Alita Serra, a visual and motion designer based in London.
Projects
  • Hindsight’s 2020
    Hindsight’s 2020It commemorates the One Year Anniversary of Tomfoolery's original poem 'The Great Realisation'. A bedtime story of how it started, and why hindsight’s 2020.
  • Battling misinformation animation.
    Battling misinformation animation.Illustrations and animations for Digital News Innovation Fund.
  • Japanese life scenes
    Japanese life scenesSeries of illustrations inspired by Japanese life scenes and landscapes.
  • Chaos (a fish tale)
    Chaos (a fish tale)When something shakes you up badly, all your ideas, feelings, perceptions…all the certainties you once stood for become suddenly mixed in a tide of randomness.
  • Mindful Chef
    Mindful ChefDesign for the recipe box company.
  • Beyond 2001: New Horizons | Kubrick’s Lost Prologue
    Beyond 2001: New Horizons | Kubrick’s Lost PrologueAnimation created for Beyond 2001: New Horizons | An exhibition inspired by The Stanley Kubrick Archive. An exhibition created to celebrate the 50th anniversary of Stanley Kubrick's 2001: A Space Odyssey.
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Projects credited in
  • SPACE / London Creative Network
    SPACE / London Creative NetworkSuccessfully pitched for this commission to make a longer film and a series of short edits to support a campaign seeking funding for the London Creative Network artist development programme run by SPACE, Four Corners and Cockpit arts. I managed the budget, sourced the illustration/ animators, biked the voice over artist and produced, directed and edited the shoots. Illustration (animated by Alita Serra) licensed from and by Rowan Ottesan.
Work history
    F
    F
    Senior Visual DesignerFreelance
    London, United KingdomFreelance
    F
    F
    Senior Graphic DesignerFutureBrand
     - Buenos Aires, ArgentinaFull Time
Skills
  • Branding
  • Corporate Identity
  • Brand Design
  • Brand Identity
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Animation
  • Motion Graphics
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Animation MAUniversity of The Arts London (UAL)
     - London, United Kingdom
    General Assembly logo
    General Assembly logo
    12 Week UX CourseGeneral Assembly
     - London, United Kingdom
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Awards
    D&AD logo
    D&AD logo
    Wood pencil - Perú Country BrandD&AD
    Wood Pencil Branding Schemes Large Business At a time when Peru was showing an impressive economic growth, a new national brand was needed. Selected via an international bidding process, a FutureBrand multinational team created a positioning based on three attributes: multifaceted, specialist and captivating. Following the subsequent idea of ‘There is a Peru for each one’, the new logo is reminiscent of the spiral, a symbol present in many ancient Peruvian cultures. One year after the launch, the brand has over 90 per cent of public acceptance, and is widely present in the country. https://www.dandad.org/awards/professional/2012/branding/18983/per-country-brand/