You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Do you really want to delete project Peru Country Brand?
Do you really want to delete project Chaos (a fish tale)?
Do you really want to delete project V&A Museum of Childhood?
Hi, I'm Alita Serra, a senior visual designer and animator based in London.Locked Pro Plan feature
Wood Pencil Branding Schemes Large Business At a time when Peru was showing an impressive economic growth, a new national brand was needed. Selected via an international bidding process, a FutureBrand multinational team created a positioning based on three attributes: multifaceted, specialist and captivating. Following the subsequent idea of ‘There is a Peru for each one’, the new logo is reminiscent of the spiral, a symbol present in many ancient Peruvian cultures. One year after the launch, the brand has over 90 per cent of public acceptance, and is widely present in the country. https://www.dandad.org/awards/professional/2012/branding/18983/per-country-brand/