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Alita Serra

Senior visual designer

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Projects

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Do you really want to delete project Peru Country Brand?

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Do you really want to delete project Chaos (a fish tale)?

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Do you really want to delete project Sony channel?

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About me

Hi, I'm Alita Serra, a senior visual designer and animator based in London.

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Skills

  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Animation
  • Motion Graphics

Work history

Currently

Senior Graphic Designer

Freelance

Oct 2011
  • London, United Kingdom
  • Freelance

2011

Senior Graphic Designer

FutureBrand

Aug 2004 - Sep 2011
  • Buenos Aires, Argentina
  • Full Time

Education

2016

Sep 2016 - Dec 2016
  • London, United Kingdom

2014

12 Week UX Course

General Assembly

Mar 2014 - Jul 2014
  • London, United Kingdom

2005

BA Graphic Design

University of Buenos Aires

Mar 2000 - Jul 2005
  • Buenos Aires, Argentina

Awards

2012

Wood pencil - Perú Country Brand

D&AD

  • Wood Pencil Branding Schemes Large Business At a time when Peru was showing an impressive economic growth, a new national brand was needed. Selected via an international bidding process, a FutureBrand multinational team created a positioning based on three attributes: multifaceted, specialist and captivating. Following the subsequent idea of ‘There is a Peru for each one’, the new logo is reminiscent of the spiral, a symbol present in many ancient Peruvian cultures. One year after the launch, the brand has over 90 per cent of public acceptance, and is widely present in the country. https://www.dandad.org/awards/professional/2012/branding/18983/per-country-brand/