Alla Furmanova

Director of Business Development and Partnershipsps

London, United Kingdom
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About me

I am an experienced Experiential Marketing, Partnerships and Business Development Specialist with over 10 years of professional experience within luxury and wines & spirits sectors currently looking for a new challenge. Throughout my career, I have worked on various spectrums of experiential marketing: brand activations, campaign execution, sponsorships and partnerships management, event production with some of my recent clients being LVMH, Christie’s, Gucci, Christian Louboutin, Stoli Group, Campari Group, Taittinger champagne, NestleGroup, La Compagnie, to name a few. During this time I produced over 300 events for 50 to 1,200 guests ranging from exclusive events for HNWIs to large-scale gatherings with multiple brands and sponsors engaged. While representing a global agency, I had a unique opportunity to work on event concepts that took place globally in the US, London and Asia. This led to exciting opportunities as a Business Development Director for one of London’s top private members clubs and consequently a global luxury publishing company where I identified and established partnerships and created and executed event campaigns with the goal of raising brand awareness and generating revenue.


  • Negotiation
  • Brand Activation
  • Luxury
  • Experential
  • Build Relationships
  • Networking
  • Foreign Languages
  • Business Development
  • Entrepreneurial
  • Partnerships

Companies I’ve worked with

  • A

    Alberts Members Club

    • S

      Selavi Global

      • M

        Maison Assouline

        Work history


        Director of Business Development and Partnerships

        Maison Assouline

        Jan 2019
        • London, United Kingdom
        • Full Time
        • • Defined the identity of Maison Assouline – ASSOULINE brand’s flagship location as a top venue for luxury events in accordance with the global team and long-term vision of applying it to future international openings. Created the story and designed offer to ensure relevancy to its targeted audience • Developed and implemented strategy to increase event bookings through partnerships, collaborative efforts, outreach, researching new opportunities and networking • Created event concepts, managed all aspects from initial enquiry through to closure and full event management on the day for a number of clients within the luxury sector including LVMH, Christie’s, Gucci, Christian Louboutin to date • Managed P&Ls, ensured profitability and revenue growth achieving net profit of £130K in sales • Researched and established partnerships with a number of top suppliers within the luxury events • Acted as Brand Ambassador and represented the brand at all in-house and outside events


        Director of Business Development

        Alberts Members Club

        Jan 2018 - Nov 2018
        • London, United Kingdom
        • Full Time
        • • In charge of marketing strategy to raise brand awareness, increase membership base and events • Created and supervised event concepts in collaboration with brand partners in luxury, lifestyle, wine & spirits and property sectors including taking full lead on a large-scale pop up event in collaboration with Chestertons Polo in the Park • Identified and established partnerships with brands, membership networks and media • Led the team of 4 while overseeing marketing, memberships and events departments. Briefed and supervised on all public-facing content and communications


        Managing Director

        Selavi Global

        Feb 2012 - Dec 2017
        • London, United Kingdom
        • Full Time
        • • Launched and managed operations of French Tuesdays platform in the UK to profitability • Executed monthly events from concept to post-event reporting. Hired a local team of freelancers, brand ambassadors and suppliers • Identified and executed partnerships with a variety of wine & spirits, premium and luxury consumer goods such LVMH, Taittinger champagne, Bordeaux Wines, La Compagnie, Lucy Choi London. Developed and conceptualised campaigns aimed at recruiting and educating consumers. Activated brands through consumer experience and consistently increased sales volumes • Supervised all financial planning of the UK activities including yearly budgets, P&L and goals • Oversaw all marketing activities: email marketing platform, social media channels and website


        Event Manager

        Selavi Global

        Jul 2010 - Oct 2012
        • New York, United States
        • Freelance
        • • Account management of clients including: Moët & Chandon, Perrier, Grand Marnier, Dom Perignon, Open Skies, Bordeaux wines, Nespresso. Ensured precise contract execution, established KPIs and post event reporting • Organised bi-monthly events for New York membership database of 9,5K. • Supervised and provided training to the recently opened branches in Hong Kong and Tokyo


        VIP Membership Program Manager

        Selavi Global

        Jul 2008 - Feb 2012
        • New York, United States
        • Full Time
        • • Developed VIP membership program across all cities including international markets: recruited new members, negotiated member offerings and organised VIP members-only events • Successfully increased membership sales and achieved 20% annual growth



        Oct 2015 - Dec 2015
        • London, United Kingdom
        • WSET® Level 2 Award Wines and Spirits


        Jan 2004 - May 2004
        • Venice, Italy
        • Graphic design, magazine production & digital photography


        Jun 2003 - Jul 2003
        • London, United Kingdom
        • History of Art & design


        Bachelor of Fine Arts (BFA)

        Boston University

        Jan 2001 - May 2005
        • Boston, United States
        • Major in Graphic Design, Minor in Art History Awarded Dean’s List