About me
I am an experienced Experiential Marketing, Partnerships and Business Development Specialist with over 10 years of professional experience within luxury and wines & spirits sectors currently looking for a new challenge.
Throughout my career, I have worked on various spectrums of experiential marketing: brand activations, campaign execution, sponsorships and partnerships management, event production with some of my recent clients being LVMH, Christie’s, Gucci, Christian Louboutin, Stoli Group, Campari Group, Taittinger champagne, NestleGroup, La Compagnie, to name a few. During this time I produced over 300 events for 50 to 1,200 guests ranging from exclusive events for HNWIs to large-scale gatherings with multiple brands and sponsors engaged. While representing a global agency, I had a unique opportunity to work on event concepts that took place globally in the US, London and Asia. This led to exciting opportunities as a Business Development Director for one of London’s top private members clubs and consequently a global luxury publishing company where I identified and established partnerships and created and executed event campaigns with the goal of raising brand awareness and generating revenue.
Work history
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Director of Business Development and PartnershipsMaison Assouline
London, United KingdomFull Time
• Defined the identity of Maison Assouline – ASSOULINE brand’s flagship location as a top venue for luxury events in accordance with the global team and long-term vision of applying it to future international openings. Created the story and designed offer to ensure relevancy to its targeted audience
• Developed and implemented strategy to increase event bookings through partnerships, collaborative efforts, outreach, researching new opportunities and networking
• Created event concepts, managed all aspects from initial enquiry through to closure and full event management on the day for a number of clients within the luxury sector including LVMH, Christie’s, Gucci, Christian Louboutin to date
• Managed P&Ls, ensured profitability and revenue growth achieving net profit of £130K in sales
• Researched and established partnerships with a number of top suppliers within the luxury events
• Acted as Brand Ambassador and represented the brand at all in-house and outside events
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Director of Business DevelopmentAlberts Members Club
- London, United KingdomFull Time
• In charge of marketing strategy to raise brand awareness, increase membership base and events
• Created and supervised event concepts in collaboration with brand partners in luxury, lifestyle, wine & spirits and property sectors including taking full lead on a large-scale pop up event in collaboration with Chestertons Polo in the Park
• Identified and established partnerships with brands, membership networks and media
• Led the team of 4 while overseeing marketing, memberships and events departments. Briefed and supervised on all public-facing content and communications
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Skills
- Negotiation
- Brand Activation
- Luxury
- Experential
- Build Relationships
- Networking
- Foreign Languages
- Business Development
- Entrepreneurial
- Partnerships
Education
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® Level 2WSET - Wine and Spirits Education Trust
- London, United Kingdom
WSET® Level 2 Award Wines and Spirits
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Study Abroad SemesterScuola Internazionale di Grafica
- Venice, Italy
Graphic design, magazine production & digital photography
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