I’m a product of London street culture & have always oozed curiosity - an authentic hybrid of strategic thinking & creativity. Solving problems & creating fresh concepts is my thing!
Diabolical are specialists in experiential, stunt and ambient marketing activations within the music industry. In my role I manage all elements of both large and small scale campaigns, from briefing & conceptualisation to execution & post-campaign reporting across a range of clients; such as Virgin EMI, Parlophone, Kobalt, The Orchard and more.
Facilitating the overall look, feel and visual identity of each project. My responsibilities include pre/post production art direction, overseeing of the art department & budget, creative direction, prop sourcing, set design & dressing. Working with production companies and directly with clients including Adidas, Warner Music Group, UMG, Columbia Records, Asylum33 and KYRA TV.
My responsibilities included producing the weekly newsletters, using mail chimp and Photoshop, for both menswear and womenswear. In addition to the newsletter, I was tasked with producing content for the company’s ‘JOURNAL’ blog as well as for social media. Since the beginning of the my tenure I have produced numerous interviews, editorials and write ups, including coverage of LWFM, for the company to use across multiple platforms and in turn increase brand exposure.
BA hons achieved in Fashion Management and Marketing
DDM achieved in Broadcasting and Digital Communications