I'm a certified brander, strategist and art director currently dream chasing between Amsterdam and Cologne.
I'm fascinated with both conceptually driven thinking as well as an authentic, project-specific approach rooted in reality. I believe in a life where work and play are forever intertwined and focus on creating concepts and strategies with an aesthetic sensibility and eye for detail across all platforms.
At the end of the day, I want to make great things with great people.
Projects
- Tommy DenimBrand Strategy · Creative Direction · Design Asked to attract a new target group to the Tommy Hilfiger stores, the repositioning strategy of ‘Tommy Denim’ unites the brand’s American youth culture heritage with a more uplifting and downtown vibe. Driven by the mantra of #bettertogether, it highlights the brand’s quirky assets and features a collection of brands in the store, dealing as the go-to pitstop for the new Tommy Girl.
- byAMFI statement store3D Concept · Project Management · Production byAMFI is the statement store of the Amsterdam Fashion Institute that showcases work of students, teachers and alumni. While creating and executing seasonal retail environments for the store, the temporary concept "Faith" evolves from the iconic elements of a church and the feeling of worship. Seeing that images have become the symbols of our current times, exhibited photographs of students are curated as if they were icons, whereas a bible in
- Stubble - a beauty brand for realistsCreative Direction · Art Direction · Copywriting · Packaging The beauty industry can easily make us feel shame for our natural bodies, removing, disguising or selling us stuff we just don't need - long lists of ingredients where only a few would do for multiple uses. Stubble wants to challenge these taboos surrounding intimate body behaviours and encourages a new generation to celebrate what the industry labels as dirty. By offering confrontational products, such as lube, wet wipes and dr
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Work history
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Designer & Art DirectorFikera & Quiche
- Madrid, SpainInternship
Working on a range of projects including interactive and interface design, marketing websites, branding, graphic design, strategic marketing communications, copywriting and product development.
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Brand ManagerAmsterdam Fashion Institute
- Amsterdam, NetherlandsFull Time
Creating and executing seasonal retail environments for the byAMFI statement store. Ensuring consistency of the brand’s identity and visual communication as well as planning opening events.
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Skills
- 360 Branding
- Campaigns
- Concept Development
- Art Direction
- Brand Strategy
- Enviromental Design
- Brand Content
- Design
- Creative Direction
- Consultancy
Education
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BSc Fashion TechnologyAmsterdam Fashion Institute
- Amsterdam, Netherlands
International Branding
Awards
Squarespace MatchmakerSquarespace
D&AD New Blood Award, Wood Pencil
To enable agents to find their best match and creatives to stand out in a pool of similarly skilled peers, Squarespace introduces a new kind of search engine. Connected to a fully immersed 360° linkable portfolio template, it will make use of the power of keywords and tags. The Matchmaker template puts the creative's personality first, whilst allowing visitors to pick focal points they're most interested in.Stubble - A Beauty Brand for RealistsD&AD
D&AD New Blood Award, Wood Pencil
The beauty industry can easily make us feel shame about our natural bodies, removing, disguising or selling us stuff we just don't need - long lists of ingredients where only a few would do for multiple uses. Stubble wants to challenge these taboos surrounding intimate body behaviours and encourages a new generation to celebrate what the industry labels as dirty. By offering confrontational products, such as lube, wet wipes and dry powder, that are covered in frisky and bold illustrations, we transform articles that are usually hidden in the back of beauty shelves into proud lifestyle choices.