I help organizations create impactful ideas for people’s lives while delivering meaningful value for business, by understanding culture and emerging behaviours. I am a cultural revolution enthusiast. I see technological evolution as a "new" performance stage – a meta-medium, multi-dimensional space with infinite possibilities for ideas. But beyond being a new trend, the digital evolution as we know today is a universe of merged global content. It's no longer about doing old-school advertising in new media. It's about not doing "advertising".